Brand page attachment = an empirical...
Kleine-Kalmer, Barbara.

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  • Brand page attachment = an empirical study on Facebook users' attachment to brand pages /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Brand page attachment/ by Barbara Kleine-Kalmer.
    其他題名: an empirical study on Facebook users' attachment to brand pages /
    作者: Kleine-Kalmer, Barbara.
    出版者: Wiesbaden :Springer Fachmedien Wiesbaden : : 2016.,
    面頁冊數: xvii, 239 p. :ill., digital ;24 cm.
    內容註: Relevance of Social Networks for Brand Management -- Attachment as Central Construct for the Measurement of Consumers' Connections to Brand Pages in Social Networks -- Empirical Analysis and Validation of Consequences of Brand Page Attachment -- Identification of Antecedents of Brand Page Attachment.
    Contained By: Springer eBooks
    標題: Product management. -
    電子資源: http://dx.doi.org/10.1007/978-3-658-12439-7
    ISBN: 9783658124397$q(electronic bk.)
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W9277467 電子資源 11.線上閱覽_V 電子書 EB HF5415.15 .K64 2016 一般使用(Normal) 在架 0
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