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The hero and the outlaw = building e...

Pearson, Carol, (1944-)

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The hero and the outlaw = building extraordinary brands through the power of archetypes /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The hero and the outlaw/ Margaret Mark and Carol S. Pearson.
其他題名:	building extraordinary brands through the power of archetypes /
作者:	Mark, Margaret.
其他作者:	Pearson, Carol,
出版者:	New York :McGraw-Hill, : c2001.,
面頁冊數:	xii, 384 p. :ill. ;24 cm.
標題:	Brand name products - Marketing. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=63620An electronic book accessible through the World Wide Web; click for information
ISBN:	007138118X (electronic bk.)

The hero and the outlaw = building extraordinary brands through the power of archetypes /
Mark, Margaret.

The hero and the outlawbuilding extraordinary brands through the power of archetypes /[electronic resource] :Margaret Mark and Carol S. Pearson. - New York :McGraw-Hill,c2001. - xii, 384 p. :ill. ;24 cm.

Includes bibliographical references and index.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2001.

Available via World Wide Web.

ISBN: 007138118X (electronic bk.)Subjects--Topical Terms:

605907
Brand name products
--Marketing.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.15 / .M334 2001eb

Dewey Class. No.: 658.8/27

The hero and the outlaw = building extraordinary brands through the power of archetypes /
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008 071227s2001 nyua sb 001 0 eng d
020 $a 007138118X (electronic bk.)
035 $a ocm49415157
040 $a N $c N $d OCLCQ
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050 1 4 $a HF5415.15 $b .M334 2001eb
082 0 4 $a 658.8/27 $2 21
100 $a Mark, Margaret. $3 858470
245 1 4 $a The hero and the outlaw $h [electronic resource] : $b building extraordinary brands through the power of archetypes / $c Margaret Mark and Carol S. Pearson.
260 $a New York : $c c2001. $b McGraw-Hill,
300 $a xii, 384 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2001. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Brand name products $x Marketing. $3 605907
650 $a Brand name products. $3 581855
650 $a Product management. $3 576148
655 $a Electronic books. $2 lcsh $3 542853
700 $a Pearson, Carol, $d 1944- $3 582639
710 $a NetLibrary, Inc. $3 542851
856 4 $3 Bibliographic record display $u http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=63620 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF