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From brand vision to brand evaluatio...

De Chernatony, L.

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From brand vision to brand evaluation = strategically building and sustaining brands /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	From brand vision to brand evaluation/ Leslie de Chernatony.
其他題名:	strategically building and sustaining brands /
作者:	De Chernatony, L.
出版者:	Oxford ;Butterworth-Heinemann, : 2001.,
面頁冊數:	xv, 293 p. :ill. (some col.)., port.
附註:	Published in association with the Chartered Institute of Marketing.
標題:	Brand name products. -
電子資源:	https://ebookcentral.proquest.com/lib/ndhu/detail.action?docID=404323Click to View

From brand vision to brand evaluation = strategically building and sustaining brands /
De Chernatony, L.

From brand vision to brand evaluationstrategically building and sustaining brands /[electronic resource] :Leslie de Chernatony. - Oxford ;Butterworth-Heinemann,2001. - xv, 293 p. :ill. (some col.)., port.

Published in association with the Chartered Institute of Marketing.

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

581855
Brand name products.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD69.B7 / D455 2001

From brand vision to brand evaluation = strategically building and sustaining brands /
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