Advertising - Psychological aspects.

The real thing = performance, hysteria, & advertising / by: (Language materials, printed)

The psychology of entertainment media = blurring the lines between entertainment and persuasion / by: (Language materials, printed)

The advertised mind = ground-breaking insights into how our brains respond to advertising / by: (Language materials, printed)

Advertising and consumer citizenship = gender, images and rights / by: (Language materials, printed)

Advertising : = new techniques for visual seduction / by: (Language materials, printed)

The psychology of advertising / by: (Language materials, printed)

Seducing the subconscious = the psychology of emotional influence in advertising / by: (Electronic resources)

The relationship of body weight and skepticism towards advertising by: (Electronic resources)

The psychology of entertainment media = blurring the lines between entertainment and persuasion / by: (Electronic resources)

Promoting consumer engagement through emotional branding and sensory marketing by: (Electronic resources)

About face = the secrets of emotionally effective advertising / by: (Electronic resources)