Persuasion in advertising
O'Shaughnessy, Nicholas J., (1954-)

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  • Persuasion in advertising
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Persuasion in advertising/ John O'Shaughnessy and Nicholas Jackson O'Shaughnessy.
    作者: O'Shaughnessy, John.
    其他作者: O'Shaughnessy, Nicholas J.,
    出版者: London ;Routledge, : 2004.,
    面頁冊數: xi, 220 p. :ill. ;24 cm.
    內容註: What Facilitates, and What Makes Persuasion Difficult? -- Rationality, Symbolism, and Emotion in Persuasion -- Association with Social Norms, Values and Valued Images -- Solidarity with Others -- Status and Prestige -- Associations tied to the mental modes of Seeking Excitement and Experiencing Relaxation (Reversal Theory) -- and Associations tied to Positive and Negative Reinforcements (Behaviorism/conditioning) -- Hierarchy of Effects Models -- the Elaboration Likelihood Model -- the Persuasive Communication Approach -- Consistency Theory -- Psychoanalytic Psychology -- Zaltman Metaphor Elicitation Technique (ZMET) -- Psychology of the Adaptive Unconscious.
    標題: Advertising - Psychological aspects. -
    電子資源: http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=116388An electronic book accessible through the World Wide Web; click for information
    ISBN: 0203299981 (electronic bk.)
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