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Persuasion in advertising
~
O'Shaughnessy, Nicholas J., (1954-)
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Persuasion in advertising
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Persuasion in advertising/ John O'Shaughnessy and Nicholas Jackson O'Shaughnessy.
作者:
O'Shaughnessy, John.
其他作者:
O'Shaughnessy, Nicholas J.,
出版者:
London ;Routledge, : 2004.,
面頁冊數:
xi, 220 p. :ill. ;24 cm.
內容註:
What Facilitates, and What Makes Persuasion Difficult? -- Rationality, Symbolism, and Emotion in Persuasion -- Association with Social Norms, Values and Valued Images -- Solidarity with Others -- Status and Prestige -- Associations tied to the mental modes of Seeking Excitement and Experiencing Relaxation (Reversal Theory) -- and Associations tied to Positive and Negative Reinforcements (Behaviorism/conditioning) -- Hierarchy of Effects Models -- the Elaboration Likelihood Model -- the Persuasive Communication Approach -- Consistency Theory -- Psychoanalytic Psychology -- Zaltman Metaphor Elicitation Technique (ZMET) -- Psychology of the Adaptive Unconscious.
標題:
Advertising - Psychological aspects. -
電子資源:
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=116388An electronic book accessible through the World Wide Web; click for information
ISBN:
0203299981 (electronic bk.)
Persuasion in advertising
O'Shaughnessy, John.
Persuasion in advertising
[electronic resource] /John O'Shaughnessy and Nicholas Jackson O'Shaughnessy. - 1st ed. - London ;Routledge,2004. - xi, 220 p. :ill. ;24 cm.
Includes bibliographical references (p. 197-208) and index.
What Facilitates, and What Makes Persuasion Difficult? -- Rationality, Symbolism, and Emotion in Persuasion -- Association with Social Norms, Values and Valued Images -- Solidarity with Others -- Status and Prestige -- Associations tied to the mental modes of Seeking Excitement and Experiencing Relaxation (Reversal Theory) -- and Associations tied to Positive and Negative Reinforcements (Behaviorism/conditioning) -- Hierarchy of Effects Models -- the Elaboration Likelihood Model -- the Persuasive Communication Approach -- Consistency Theory -- Psychoanalytic Psychology -- Zaltman Metaphor Elicitation Technique (ZMET) -- Psychology of the Adaptive Unconscious.
Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2004.
Available via World Wide Web.
ISBN: 0203299981 (electronic bk.)Subjects--Topical Terms:
578015
Advertising
--Psychological aspects.Index Terms--Genre/Form:
542853
Electronic books.
LC Class. No.: HF5822 / .O84 2004eb
Dewey Class. No.: 659.1/01/9
Persuasion in advertising
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What Facilitates, and What Makes Persuasion Difficult? -- Rationality, Symbolism, and Emotion in Persuasion -- Association with Social Norms, Values and Valued Images -- Solidarity with Others -- Status and Prestige -- Associations tied to the mental modes of Seeking Excitement and Experiencing Relaxation (Reversal Theory) -- and Associations tied to Positive and Negative Reinforcements (Behaviorism/conditioning) -- Hierarchy of Effects Models -- the Elaboration Likelihood Model -- the Persuasive Communication Approach -- Consistency Theory -- Psychoanalytic Psychology -- Zaltman Metaphor Elicitation Technique (ZMET) -- Psychology of the Adaptive Unconscious.
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