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Persuasive advertising for entrepren...
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Granat, Jay P.
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Persuasive advertising for entrepreneurs and small business owners : = how to create more effective sales messages /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Persuasive advertising for entrepreneurs and small business owners :/ Jay P. Granat.
其他題名:
how to create more effective sales messages /
作者:
Granat, Jay P.
出版者:
New York :Haworth Press, : c1994.,
面頁冊數:
194 p. :ill. ;23 cm.
叢書名:
Haworth marketing resources
標題:
Advertising - Psychological aspects. -
ISBN:
156024366X (acid-free paper)
Persuasive advertising for entrepreneurs and small business owners : = how to create more effective sales messages /
Granat, Jay P.
Persuasive advertising for entrepreneurs and small business owners :
how to create more effective sales messages /Jay P. Granat. - New York :Haworth Press,c1994. - 194 p. :ill. ;23 cm. - Haworth marketing resources.
Includes bibliographical references (p. 189-190) and index.
ISBN: 156024366X (acid-free paper)
LCCN: 92022807Subjects--Topical Terms:
578015
Advertising
--Psychological aspects.
LC Class. No.: HF5822 / .G7 1994
Dewey Class. No.: 659.1
Persuasive advertising for entrepreneurs and small business owners : = how to create more effective sales messages /
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