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Diversity in advertising = broadenin...

Haugtvedt, Curtis P., (1958-)

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Diversity in advertising = broadening the scope of research directions /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Diversity in advertising/ edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
其他題名:	broadening the scope of research directions /
其他作者:	Haugtvedt, Curtis P.,
出版者:	Mahwah, N.J. :Lawrence Erlbaum, : 2004.,
面頁冊數:	xxi, 447 p. :ill. ;24 cm.
叢書名:	Advertising and consumer psychology
標題:	Advertising - Psychological aspects. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=107433An electronic book accessible through the World Wide Web; click for information
ISBN:	1410610071 (electronic bk.)

Diversity in advertising = broadening the scope of research directions /
Diversity in advertisingbroadening the scope of research directions /[electronic resource] :edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt. - Mahwah, N.J. :Lawrence Erlbaum,2004. - xxi, 447 p. :ill. ;24 cm. - Advertising and consumer psychology.

Includes bibliographical references and indexes.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2004.

Available via World Wide Web.

ISBN: 1410610071 (electronic bk.)Subjects--Topical Terms:

578015
Advertising
--Psychological aspects.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5822 / .D59 2004eb

Dewey Class. No.: 659.1/08

Diversity in advertising = broadening the scope of research directions /
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260 $a Mahwah, N.J. : $c 2004. $b Lawrence Erlbaum,
300 $a xxi, 447 p. : $b ill. ; $c 24 cm.
440 0 $a Advertising and consumer psychology
504 $a Includes bibliographical references and indexes.
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650 $a Advertising $x Psychological aspects. $3 578015
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700 $a Williams, Jerome D., $d 1947- $3 818563
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