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The advertised mind = ground-breakin...
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The advertised mind = ground-breaking insights into how our brains respond to advertising /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
The advertised mind/ Erik du Plessis.
其他題名:
ground-breaking insights into how our brains respond to advertising /
作者:
Du Plessis, Erik.
出版者:
London ;Millward Brown/Kogan Page, : 2005.,
面頁冊數:
xxiv, 232 p. :ill. ;25 cm.
附註:
Title from e-book title screen (viewed on June 29, 2005).
標題:
Advertising - Psychological aspects. -
電子資源:
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=130572An electronic book accessible through the World Wide Web; click for information
ISBN:
1423711149 (electronic bk.)
The advertised mind = ground-breaking insights into how our brains respond to advertising /
Du Plessis, Erik.
The advertised mind
ground-breaking insights into how our brains respond to advertising /[electronic resource] :Erik du Plessis. - London ;Millward Brown/Kogan Page,2005. - xxiv, 232 p. :ill. ;25 cm.
Title from e-book title screen (viewed on June 29, 2005).
Includes bibliographical references (p. [221]-226) and index.
Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.
Available via World Wide Web.
ISBN: 1423711149 (electronic bk.)Subjects--Topical Terms:
578015
Advertising
--Psychological aspects.Index Terms--Genre/Form:
542853
Electronic books.
LC Class. No.: HF5822 / .D8 2005eb
Dewey Class. No.: 659.1019
The advertised mind = ground-breaking insights into how our brains respond to advertising /
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