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Seducing the subconscious = the psyc...

Heath, Robert, (1947-)

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Seducing the subconscious = the psychology of emotional influence in advertising /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Seducing the subconscious/ Robert Heath.
其他題名:	the psychology of emotional influence in advertising /
作者:	Heath, Robert,
出版者:	Chichester, West Sussex ;John Wiley and Sons, : 2012.,
面頁冊數:	1 online resource (xi, 248 p.) :ill.
標題:	Advertising - Psychological aspects. -
電子資源:	http://onlinelibrary.wiley.com/book/10.1002/9781119967637
ISBN:	9781119967637 (electronic bk.)

Seducing the subconscious = the psychology of emotional influence in advertising /
Heath, Robert,1947-

Seducing the subconsciousthe psychology of emotional influence in advertising /[electronic resource] :Robert Heath. - 1st ed. - Chichester, West Sussex ;John Wiley and Sons,2012. - 1 online resource (xi, 248 p.) :ill.

Includes bibliographical references and index.

ISBN: 9781119967637 (electronic bk.)Subjects--Topical Terms:

578015
Advertising
--Psychological aspects.

LC Class. No.: HF5822 / .H37 2012eb

Dewey Class. No.: 659.101/9

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