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The psychology of entertainment medi...

Shrum, L. J.

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The psychology of entertainment media = blurring the lines between entertainment and persuasion /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The psychology of entertainment media/ edited by L.J. Shrum.
其他題名:	blurring the lines between entertainment and persuasion /
其他作者:	Shrum, L. J.
出版者:	Mahwah, N.J. :Lawrence Erlbaum, : 2004.,
面頁冊數:	xvi, 360 p. :ill. ;24 cm.
叢書名:	Advertising and consumer psychology
標題:	Advertising - Psychological aspects. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=99679An electronic book accessible through the World Wide Web; click for information
ISBN:	1410609367 (electronic bk.)

The psychology of entertainment media = blurring the lines between entertainment and persuasion /
The psychology of entertainment mediablurring the lines between entertainment and persuasion /[electronic resource] :edited by L.J. Shrum. - Mahwah, N.J. :Lawrence Erlbaum,2004. - xvi, 360 p. :ill. ;24 cm. - Advertising and consumer psychology.

Includes bibliographical references and indexes.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2004.

Available via World Wide Web.

ISBN: 1410609367 (electronic bk.)Subjects--Topical Terms:

578015
Advertising
--Psychological aspects.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5827.9 / .P78 2004eb

Dewey Class. No.: 659.1/01/9

The psychology of entertainment media = blurring the lines between entertainment and persuasion /
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300 $a xvi, 360 p. : $b ill. ; $c 24 cm.
440 0 $a Advertising and consumer psychology
504 $a Includes bibliographical references and indexes.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2004. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Advertising $x Psychological aspects. $3 578015
650 $a Manipulative behavior. $3 583388
650 $a Mass media $x Psychological aspects. $3 539354
650 $a Persuasion (Psychology) $3 533184
650 $a Subliminal advertising. $3 816958
655 $a Electronic books. $2 lcsh $3 542853
700 $a Shrum, L. J. $3 816957
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994 $a 92 $b AMF