The psychology of entertainment medi...
Shrum, L. J.

FindBook      Google Book      Amazon      博客來     
  • The psychology of entertainment media = blurring the lines between entertainment and persuasion /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: The psychology of entertainment media/ edited by L.J. Shrum.
    其他題名: blurring the lines between entertainment and persuasion /
    其他作者: Shrum, L. J.
    出版者: New York :Routledge, : 2012.,
    面頁冊數: 1 online resource (xvii, 346 p.) :ill.
    內容註: section 1. Embedding promotions within entertainment media : product placement effects and how they work -- section 2. The programs between the ads : the persuasive power of entertainment media.
    標題: Subliminal advertising. -
    電子資源: http://www.taylorfrancis.com/books/9780203828588Click here to view
    ISBN: 9780203828588 (ebk.)
館藏地:  出版年:  卷號: 
館藏
  • 1 筆 • 頁數 1 •
 
W9318116 電子資源 11.線上閱覽_V 電子書 EB HF5827.9 .P78 2012 一般使用(Normal) 在架 0
  • 1 筆 • 頁數 1 •
多媒體
評論
Export
取書館
 
 
變更密碼
登入