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The psychology of entertainment medi...
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Shrum, L. J.
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The psychology of entertainment media = blurring the lines between entertainment and persuasion /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
The psychology of entertainment media/ edited by L.J. Shrum.
其他題名:
blurring the lines between entertainment and persuasion /
其他作者:
Shrum, L. J.
出版者:
New York :Routledge, : 2012.,
面頁冊數:
1 online resource (xvii, 346 p.) :ill.
內容註:
section 1. Embedding promotions within entertainment media : product placement effects and how they work -- section 2. The programs between the ads : the persuasive power of entertainment media.
標題:
Subliminal advertising. -
電子資源:
http://www.taylorfrancis.com/books/9780203828588Click here to view
ISBN:
9780203828588 (ebk.)
The psychology of entertainment media = blurring the lines between entertainment and persuasion /
The psychology of entertainment media
blurring the lines between entertainment and persuasion /[electronic resource] :edited by L.J. Shrum. - 2nd ed. - New York :Routledge,2012. - 1 online resource (xvii, 346 p.) :ill.
Includes bibliographical references and indexes.
section 1. Embedding promotions within entertainment media : product placement effects and how they work -- section 2. The programs between the ads : the persuasive power of entertainment media.
Mode of access: World Wide Web.
ISBN: 9780203828588 (ebk.)Subjects--Topical Terms:
816958
Subliminal advertising.
Index Terms--Genre/Form:
542853
Electronic books.
LC Class. No.: HF5827.9 / .P78 2012
Dewey Class. No.: 659.1019 / P974
The psychology of entertainment media = blurring the lines between entertainment and persuasion /
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blurring the lines between entertainment and persuasion /
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Click here to view
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