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About face = the secrets of emotionally effective advertising /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	About face/ Dan Hill.
其他題名:	the secrets of emotionally effective advertising /
作者:	Hill, Dan,
出版者:	Philadelphia :Kogan Page Limited, : 2010.,
面頁冊數:	xii, 196 p. :ill., maps.
標題:	Advertising - Psychological aspects. -
電子資源:	https://ebookcentral.proquest.com/lib/ndhu/detail.action?docID=1131994Click to View

About face = the secrets of emotionally effective advertising /
Hill, Dan,1959-

About facethe secrets of emotionally effective advertising /[electronic resource] :Dan Hill. - Philadelphia :Kogan Page Limited,2010. - xii, 196 p. :ill., maps.

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

578015
Advertising
--Psychological aspects.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5822 / .H515 2010

Dewey Class. No.: 659.101/9

About face = the secrets of emotionally effective advertising /
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504 $a Includes bibliographical references and index.
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650 0 $a Advertising $x Psychological aspects. $3 578015
650 0 $a Decision making $x Psychological aspects. $3 756281
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