Brand name products - Management.
概要
作品: | 33 作品在 9 項出版品 9 種語言 |
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書目資訊
Strategic brand management : = new approaches to creating and evaluating brand equity /
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ProfitBrand = how to increase the profitability, accountability & sustainability of brands /
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The road to luxury = the evolution, markets and strategies of luxury brand management /
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(書目-電子資源)
Global brand strategy = unlocking brand potential across countries, cultures & markets /
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Global brand strategy : = unlocking branding potential across countries, cultures & markets /
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Brand portfolio strategy : = creating relevance, differentiation, energy, leverage, and clarity /
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