東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Wise family business = family identi...

Schwass, Joachim.

FindBook

Google Book

Amazon

博客來

Wise family business = family identity steering brand success /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Wise family business/ by Joachim Schwass, Anne-Catrin Glemser.
其他題名:	family identity steering brand success /
作者:	Schwass, Joachim.
其他作者:	Glemser, Anne-Catrin.
出版者:	London :Palgrave Macmillan UK : : 2016.,
面頁冊數:	xvi, 284 p. :ill., digital ;24 cm.
內容註:	Foreword by Professor Dominique Turpin -- Chapter 1: Family Business Identity -- Chapter 2: The Nature of Family Business -- Chapter 3: Best Practices and Examples from Family Businesses -- Chapter 4: Overall Lessons and Analysis of the Company Cases -- Chapter 5: The Expert View: Proactive Communications- Building, Projecting and Preserving Reputation for Business Families and Family Businesses -- Chapter 6: Toolbox- A Process for Moving from Family Identity to Family Business Brand -- Chapter 7: Conclusion.
Contained By:	Springer eBooks
標題:	Family-owned business enterprises - Management. -
電子資源:	http://dx.doi.org/10.1057/978-1-137-58600-1
ISBN:	9781137586001

Wise family business = family identity steering brand success /
Schwass, Joachim.

Wise family businessfamily identity steering brand success /[electronic resource] :by Joachim Schwass, Anne-Catrin Glemser. - London :Palgrave Macmillan UK :2016. - xvi, 284 p. :ill., digital ;24 cm.

Foreword by Professor Dominique Turpin -- Chapter 1: Family Business Identity -- Chapter 2: The Nature of Family Business -- Chapter 3: Best Practices and Examples from Family Businesses -- Chapter 4: Overall Lessons and Analysis of the Company Cases -- Chapter 5: The Expert View: Proactive Communications- Building, Projecting and Preserving Reputation for Business Families and Family Businesses -- Chapter 6: Toolbox- A Process for Moving from Family Identity to Family Business Brand -- Chapter 7: Conclusion.

Wise Family Business aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance. The book presents ground-breaking new insights and practical examples from a range of growing family businesses in which the owning families are visible and, in most cases, have branded the business with their family name. This comprehensive and important study explores how family identity has the power to tie together families in business and leverage their values when developing and sharing the owner's vision with their stakeholder communities. Developing a family business identity is key when building and managing an authentic, recognizable and trusted brand. It argues that family businesses that have successfully translated strong identities into strong brands are not only perceived as attractive employers but also add meaningful value to the business over generations.

ISBN: 9781137586001

Standard No.: 10.1057/978-1-137-58600-1doiSubjects--Topical Terms:

594999
Family-owned business enterprises
--Management.

LC Class. No.: HD62.25 / .S39 2016

Dewey Class. No.: 658.045

Wise family business = family identity steering brand success /
LDR:02417nmm a2200313 a 4500 001 2047682
003 DE-He213
005 20160818141317.0
006 m d
007 cr nn 008maaau
008 170319s2016 enk s 0 eng d
020 $a 9781137586001 $q (electronic bk.)
020 $a 9781137585998 $q (paper)
024 7 $a 10.1057/978-1-137-58600-1 $2 doi
035 $a 978-1-137-58600-1
040 $a GP $c GP
041 0 $a eng
050 4 $a HD62.25 $b .S39 2016
072 7 $a KJVS $2 bicssc
072 7 $a BUS060000 $2 bisacsh
082 0 4 $a 658.045 $2 23
090 $a HD62.25 $b .S411 2016
100 1 $a Schwass, Joachim. $3 2209816
245 1 0 $a Wise family business $h [electronic resource] : $b family identity steering brand success / $c by Joachim Schwass, Anne-Catrin Glemser.
260 $a London : $b Palgrave Macmillan UK : $b Imprint: Palgrave Macmillan, $c 2016.
300 $a xvi, 284 p. : $b ill., digital ; $c 24 cm.
505 0 $a Foreword by Professor Dominique Turpin -- Chapter 1: Family Business Identity -- Chapter 2: The Nature of Family Business -- Chapter 3: Best Practices and Examples from Family Businesses -- Chapter 4: Overall Lessons and Analysis of the Company Cases -- Chapter 5: The Expert View: Proactive Communications- Building, Projecting and Preserving Reputation for Business Families and Family Businesses -- Chapter 6: Toolbox- A Process for Moving from Family Identity to Family Business Brand -- Chapter 7: Conclusion.
520 $a Wise Family Business aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance. The book presents ground-breaking new insights and practical examples from a range of growing family businesses in which the owning families are visible and, in most cases, have branded the business with their family name. This comprehensive and important study explores how family identity has the power to tie together families in business and leverage their values when developing and sharing the owner's vision with their stakeholder communities. Developing a family business identity is key when building and managing an authentic, recognizable and trusted brand. It argues that family businesses that have successfully translated strong identities into strong brands are not only perceived as attractive employers but also add meaningful value to the business over generations.
650 0 $a Family-owned business enterprises $x Management. $3 594999
650 0 $a Brand name products $x Management. $3 667040
650 0 $a Branding (Marketing) $3 625366
650 1 4 $a Business and Management. $2 eflch $3 1485455
650 2 4 $a Family Business. $3 2199605
650 2 4 $a Small Business. $3 2163248
650 2 4 $a Business Strategy/Leadership. $3 1565354
650 2 4 $a Corporate Social Responsibility. $2 gnd $3 2087906
700 1 $a Glemser, Anne-Catrin. $3 2209817
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1057/978-1-137-58600-1
950 $a Business and Management (Springer-41169)