Identity-based brand management = fu...
Burmann, Christoph.

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  • Identity-based brand management = fundamentals, strategy, implementation, controlling /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Identity-based brand management/ by Christoph Burmann ... [et al.].
    其他題名: fundamentals, strategy, implementation, controlling /
    其他作者: Burmann, Christoph.
    出版者: Wiesbaden :Springer Fachmedien Wiesbaden : : 2017.,
    面頁冊數: x, 316 p. :digital ;24 cm.
    內容註: The foundation of identity-based brand management -- The concept of identity-based brand management -- Strategic brand management -- Operational brand management -- Identity-based brand controlling -- Identity-based trademark protection -- International identity-based brand management.
    Contained By: Springer eBooks
    標題: Brand name products - Management. -
    電子資源: http://dx.doi.org/10.1007/978-3-658-13561-4
    ISBN: 9783658135614
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