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Brand royalty = how the world's top ...
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Brand royalty = how the world's top 100 brands thrive & survive /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Brand royalty/ Matt Haig.
其他題名:
how the world's top 100 brands thrive & survive /
作者:
Haig, Matt.
出版者:
London ;Kogan Page, : 2004.,
面頁冊數:
vi, 314 p. :ill. (some col.) ;25 cm.
標題:
Brand name products - Management. -
電子資源:
http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=125922An electronic book accessible through the World Wide Web; click for information
ISBN:
1417572299 (electronic bk.)
Brand royalty = how the world's top 100 brands thrive & survive /
Haig, Matt.
Brand royalty
how the world's top 100 brands thrive & survive /[electronic resource] :Matt Haig. - London ;Kogan Page,2004. - vi, 314 p. :ill. (some col.) ;25 cm.
Includes bibliographical references and index.
Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.
Available via World Wide Web.
ISBN: 1417572299 (electronic bk.)Subjects--Topical Terms:
667040
Brand name products
--Management.Index Terms--Genre/Form:
542853
Electronic books.
LC Class. No.: HD69.B7 / H346 2004eb
Dewey Class. No.: 658.8/27
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