The power of communicating the famil...
Rosina, Margarete.

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  • The power of communicating the family firm status = the positive effect of family firms as a brand on consumer buying behavior and consumer happiness /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: The power of communicating the family firm status/ by Margarete Rosina.
    其他題名: the positive effect of family firms as a brand on consumer buying behavior and consumer happiness /
    作者: Rosina, Margarete.
    出版者: Wiesbaden :Springer Fachmedien Wiesbaden : : 2018.,
    面頁冊數: xviii, 188 p. :ill., digital ;24 cm.
    Contained By: Springer eBooks
    標題: Brand name products - Management. -
    電子資源: http://dx.doi.org/10.1007/978-3-658-19699-8
    ISBN: 9783658196998
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W9339802 電子資源 11.線上閱覽_V 電子書 EB HD69.B7 R67 2018 一般使用(Normal) 在架 0
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