Brand name products - Management.

Building consumer-brand relationship in luxury brand management by: (Electronic resources)

Strategic retail management and brand management = trends, tactics, and examples / by: (Electronic resources)

Global brand strategy = unlocking brand potential across countries, cultures & markets / by: (Language materials, printed)

Brand royalty = how the world's top 100 brands thrive & survive / by: (Language materials, printed)

Brand new justice = the upside of global branding / by: (Language materials, printed)

ProfitBrand = how to increase the profitability, accountability & sustainability of brands / by: (Language materials, printed)

Advanced brand management : = managing brands in a changing world / by: (Language materials, printed)

Global brand strategy : = unlocking branding potential across countries, cultures & markets / by: (Language materials, printed)

Brand portfolio strategy : = creating relevance, differentiation, energy, leverage, and clarity / by: (Language materials, printed)

Branding and sustainable competitive advantage = building virtual presence / by: (Language materials, printed)

Brand management = research, theory and practice / by: (Electronic resources)

Eating the big fish = how challenger brands can compete against brand leaders / by: (Electronic resources)

Global brand strategy = world-wise marketing in the age of branding / by: (Electronic resources)

Identity-based brand management = fundamentals, strategy, implementation, controlling / by: (Electronic resources)

Building brand equity and consumer trust through radical transparency practices by: (Electronic resources)

Business-to-business brand management = theory, research and executive case study exercises / by: (Electronic resources)

Sustainable luxury = an international perspective / by: (Electronic resources)