Organizations in the face of crisis ...
Tafoya, Dennis W.

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  • Organizations in the face of crisis = managing the brand and stakeholders /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Organizations in the face of crisis/ Dennis W. Tafoya.
    其他題名: managing the brand and stakeholders /
    作者: Tafoya, Dennis W.
    出版者: New York, NY :Palgrave Macmillan, : 2013.,
    面頁冊數: 1 online resource.
    內容註: The organization, the brand and the organization's stakeholders -- Acknowledging the relationship between an organization, its stakeholders and brand -- The nature of organization, brand and stakeholder dynamics : when problems set the stage for a crisis -- Stakeholders, the stakeholder network and the brand network : how the stakeholder network effects crisis management efforts -- Strategy and the emergent crisis -- Understanding the nature of a crisis : why it has the potential to effect an organization, its stakeholders and the brand -- The emerging crisis and the phenomenon of the stakeholder swarm : -- Stakeholder influence on network equilibrium, brand attractiveness and crisis management efforts -- Managing brand trauma -- Implementing the strategy -- Building a crisis management and recovery plan -- The emergence of a crisis in complex adaptive systems : the organization, its brand, stakeholders and the future -- Appendix a events and organization types : a mini case study of channeled effects.
    標題: Crisis management. -
    電子資源: http://www.palgraveconnect.com/doifinder/10.1057/9781137313973An electronic book accessible through the World Wide Web; click for information
    ISBN: 9781137313973 (electronic bk.)
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