Advertising - Psychological aspects.

Diversity in advertising = broadening the scope of research directions / by: (書目-語言資料,印刷品)

The advertised mind = ground-breaking insights into how our brains respond to advertising / by: (書目-語言資料,印刷品)

Persuasion in advertising by: (書目-語言資料,印刷品)

Advertising and consumer citizenship = gender, images and rights / by: (書目-語言資料,印刷品)

Persuasive imagery = a consumer response perspective / by: (書目-語言資料,印刷品)

Advertising : = new techniques for visual seduction / by: (書目-語言資料,印刷品)

The psychology of advertising / by: (書目-語言資料,印刷品)

The relationship of body weight and skepticism towards advertising by: (書目-電子資源)

The psychology of entertainment media = blurring the lines between entertainment and persuasion / by: (書目-電子資源)

Promoting consumer engagement through emotional branding and sensory marketing by: (書目-電子資源)

Seducing the subconscious = the psychology of emotional influence in advertising / by: (書目-電子資源)