Advertising - Psychological aspects.

The psychology of entertainment media = blurring the lines between entertainment and persuasion / by: (書目-電子資源)

Promoting consumer engagement through emotional branding and sensory marketing by: (書目-電子資源)

About face = the secrets of emotionally effective advertising / by: (書目-電子資源)

Advertising exposure, memory, and choice / by: (書目-語言資料,印刷品)

Psychologische Marktforschung / by: (書目-語言資料,印刷品)

Persuasive advertising for entrepreneurs and small business owners : = how to create more effective sales messages / by: (書目-語言資料,印刷品)

The real thing = performance, hysteria, & advertising / by: (書目-語言資料,印刷品)

The advertised mind = ground-breaking insights into how our brains respond to advertising / by: (書目-語言資料,印刷品)

Advertising and consumer citizenship = gender, images and rights / by: (書目-語言資料,印刷品)

Seducing the subconscious = the psychology of emotional influence in advertising / by: (書目-電子資源)

The relationship of body weight and skepticism towards advertising by: (書目-電子資源)