Advertising.
Overview
| Works: | 152 works in 39 publications in 39 languages | |
|---|---|---|
Titles
Alcohol Advertising and Young People's Drinking = Representation, Reception and Regulation.
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(Electronic resources)
Advances in advertising research X = multiple touchpoints in brand communication /
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(Electronic resources)
Depicting the consumer of experiential luxury = identities, values and consumption goals in online reviewer discourse on wine, perfume and chocolate /
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(Electronic resources)
Brands, branding, and consumerism = personal and social influences on consumption /
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(Electronic resources)
Advertising worldwide : = concepts, theories and practice of international, multinational and global advertising /
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(Language materials, printed)
Guerrilla marketing excellence : = the 50 golden rules for small-business success /
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(Language materials, printed)
How to produce creative advertising = proven techniques & computer applications /
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(Electronic resources)
Strategy in advertising = matching media and messages to markets and motivations /
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(Electronic resources)
Which ad pulled best? = 50 case histories on how to write and design ads that work /
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(Electronic resources)
And now a few words from me = advertisings leading critic lays down the law, once and for all /
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(Electronic resources)
1001 ways to make more money as a speaker, consultant, or trainer = plus 300 rainmaking strategies for dry times /
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(Electronic resources)
Space race : = an inside view of the future of communications planning /
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(Language materials, printed)
Asian perspectives on the development of public relations : = other voices /
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(Electronic resources)
Brand media strategy = integrated communications planning in the digital era /
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(Electronic resources)
Evaluation in advertising reception = a socio-cognitive and linguistic perspective /
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(Electronic resources)
Growing brands through sponsorship = an empirical investigation of brand image transfer in a sponsorship alliance /
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(Electronic resources)
Advances in advertising research. = the digital, the classic, the subtle, and the alternative /. (Vol. VI)
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(Electronic resources)
Transmedia brand storytelling = immersive experiences from theory to practice /
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(Electronic resources)
Handbook of research on the future of advertising and brands in the new entertainment landscape
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(Electronic resources)
From marking products to marketing brands = a legal perspective on the history of brand marketing /
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(Electronic resources)
Winning the advertising game = lessons from the Super Bowl ad champions /
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(Electronic resources)
Digital advertising in the post-cookie era = strategic campaign planning across the customer journey /
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(Electronic resources)
Raising creative teams = practical leadership for an emotional business /
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(Electronic resources)
The interplay of influence : = news, advertising, politics, and the mass media = 影響的互動 : 新聞、廣告、政治與大眾媒體 /
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(Language materials, printed)
Perfect pitch = the art of selling ideas and winning new business /
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(Sound recordings, musical performance)
Visuelle Kreativitat : = Kreativitatstechniken fur neue Bildwelten in Werbung, 3-D-Animation & Computer-Games /
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(Language materials, printed)
How to get the best advertising from your agency : = the guide to quickly building a productive team /
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(Language materials, printed)
MaxiMarketing : = the new direction in advertising, promotion, and marketing strategy /
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(Language materials, printed)
The Great marketing turnaround : = the age of the individual, and how to profit from it /
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(Language materials, printed)
Women's market handbook : = understanding and reaching today's most powerful consumer group /
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(Language materials, printed)
Promotional strategy : = managing the marketing communications process /
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(Language materials, printed)
How much is enough? : = getting the most from your advertising dollar /
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(Language materials, printed)
Advertising and promotion : = an integrated marketing communications perspective /
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(Language materials, printed)
Start up marketing = an entrepreneur's guide to advertising, marketing, and promoting your business /
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(Electronic resources)
Everyone remembers the elephant in the pink Tutu = how to promote and publicize your business with impact and style /
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(Electronic resources)
The future of advertising = new media, new clients, new consumers in the post-television age /
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(Electronic resources)
11 steps to brand heaven = the ultimate guide to buying an advertising campaign /
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(Electronic resources)
Guerrilla marketing = secrets for making big profits from your small business /
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(Electronic resources)
Guerrilla marketing excellence = the 50 golden rules for small-business success /
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(Electronic resources)
Ideas unleashed : = [exceptional achievements in graphic design] = Hato o tsukamu besuto aidea gurafikkusu.
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(Language materials, printed)
The advertising business : = operations, creativity, media planning, integrated communications /
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(Language materials, printed)
101 ways to advertise your business = building a successful with smart advertising/
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(Language materials, printed)
The globalization of advertising : = agencies, cities and spaces of creativity /
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(Language materials, printed)
Copy, copy, copy = how to do smarter marketing by using other peoples ideas /
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(Electronic resources)
The new advertising = branding, content, and consumer relationships in the data-driven social media era /
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(Electronic resources)
The art of client service : = the classic guide, updated for today's marketers and advertisers /
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(Electronic resources)
The 2019 European electoral campaign = in the time of populism and social media /
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(Electronic resources)
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