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The future of advertising = new medi...

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The future of advertising = new media, new clients, new consumers in the post-television age /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The future of advertising/ Joe Cappo.
其他題名:	new media, new clients, new consumers in the post-television age /
作者:	Cappo, Joe.
出版者:	Chicago, Ill. :McGraw-Hill, : 2003.,
面頁冊數:	xi, 260 p.
附註:	"AdvertisingAge."
標題:	Advertising - United States. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=99798An electronic book accessible through the World Wide Web; click for information
ISBN:	0071426191 (electronic bk.)

The future of advertising = new media, new clients, new consumers in the post-television age /
Cappo, Joe.

The future of advertisingnew media, new clients, new consumers in the post-television age /[electronic resource] :Joe Cappo. - Chicago, Ill. :McGraw-Hill,2003. - xi, 260 p.

"AdvertisingAge."

Includes bibliographical references (p. 251-253) and Index.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2003.

Available via World Wide Web.

ISBN: 0071426191 (electronic bk.)Subjects--Topical Terms:

672298
Advertising
--United States.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5821 / .C32 2003eb

Dewey Class. No.: 659.1

The future of advertising = new media, new clients, new consumers in the post-television age /
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