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Advertising and societies = global i...

Mueller, Barbara, (1958-)

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Advertising and societies = global issues /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Advertising and societies/ Katherine T. Frith, Barbara Mueller.
其他題名:	global issues /
作者:	Frith, Katherine Toland.
其他作者:	Mueller, Barbara,
出版者:	New York :P. Lang, : c2003.,
面頁冊數:	305 p. :ill. ;23 cm.
叢書名:	Digital formations,
內容註:	International advertising and globalization -- The globalization scenario -- Advertising and culture -- Advertising's economic, political and media environments -- Advertising and regulatory systems -- Global consumer issues -- Advertising and representations of the "other" -- Children as consumers : the purchasing power of the children's market -- Advertising of controversial products -- Advertising and gender representation -- The commercialization of societies -- The end of reality.
標題:	Advertising - Social aspects. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=103394An electronic book accessible through the World Wide Web; click for information
ISBN:	0820472875 (electronic bk.)

Advertising and societies = global issues /
Frith, Katherine Toland.

Advertising and societiesglobal issues /[electronic resource] :Katherine T. Frith, Barbara Mueller. - New York :P. Lang,c2003. - 305 p. :ill. ;23 cm. - Digital formations,vol. 141526-3169 ;.

Includes bibliographical references and index.

International advertising and globalization -- The globalization scenario -- Advertising and culture -- Advertising's economic, political and media environments -- Advertising and regulatory systems -- Global consumer issues -- Advertising and representations of the "other" -- Children as consumers : the purchasing power of the children's market -- Advertising of controversial products -- Advertising and gender representation -- The commercialization of societies -- The end of reality.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2004.

Available via World Wide Web.

ISBN: 0820472875 (electronic bk.)Subjects--Topical Terms:

577310
Advertising
--Social aspects.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5823 / .F9826 2003eb

Dewey Class. No.: 659.1/042

Advertising and societies = global issues /
LDR:01573cam a2200265 a 45 001 731097
003 OCoLC
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006 m d
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008 080226s2003 nyua sb 001 0 eng d
020 $a 0820472875 (electronic bk.)
035 $a ocm55890732
040 $a N $c N $d OCLCQ
049 $a AMFA
050 1 4 $a HF5823 $b .F9826 2003eb
082 0 4 $a 659.1/042 $2 22
100 $a Frith, Katherine Toland. $3 820940
245 1 0 $a Advertising and societies $h [electronic resource] : $b global issues / $c Katherine T. Frith, Barbara Mueller.
260 $a New York : $c c2003. $b P. Lang,
300 $a 305 p. : $b ill. ; $c 23 cm.
440 0 $a Digital formations, $x 1526-3169 ; $v vol. 14
504 $a Includes bibliographical references and index.
505 0 $a International advertising and globalization -- The globalization scenario -- Advertising and culture -- Advertising's economic, political and media environments -- Advertising and regulatory systems -- Global consumer issues -- Advertising and representations of the "other" -- Children as consumers : the purchasing power of the children's market -- Advertising of controversial products -- Advertising and gender representation -- The commercialization of societies -- The end of reality.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2004. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Advertising $x Social aspects. $3 577310
650 $a Advertising. $3 570176
650 $a Intercultural communication. $3 520402
655 $a Electronic books. $2 lcsh $3 542853
700 $a Mueller, Barbara, $d 1958- $3 820939
710 $a NetLibrary, Inc. $3 542851
856 4 $3 Bibliographic record display $u http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=103394 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF