Persuasive advertising = evidence-ba...
Armstrong, Jon Scott, (1937-)

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  • Persuasive advertising = evidence-based principles /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Persuasive advertising/ by J. Scott Armstrong ; with collaboration from Gerry Lukemanand Sandeep Patnaik.
    其他題名: evidence-based principles /
    作者: Armstrong, Jon Scott,
    出版者: Basingstoke :Palgrave Macmillan, : c2010.,
    面頁冊數: xii, 386 p. :ill.
    內容註: Types of Evidence -- Conditions -- Principles -- Strategy -- Information -- Influence -- Emotion -- Exposure -- General tactics -- Resistance -- Acceptance -- Message -- Attention --Media-specific tactics -- Still Media -- Motion Media -- Creativity -- Evaluating Advertisements.
    標題: Advertising. -
    電子資源: http://link.springer.com/10.1057/9780230285804access to fulltext (Palgrave)
    ISBN: 0230285805
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