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Persuasive signs : = the semiotics o...

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Danesi, Marcel, (1946-)

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Persuasive signs : = the semiotics of advertising /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Persuasive signs :/ by Ron Beasley, Marcel Danesi.
其他題名:	the semiotics of advertising /
作者:	Beasley, Ron,
其他作者:	Danesi, Marcel,
出版者:	Berlin ;Mouton de Gruyter, : 2002.,
面頁冊數:	xi, 193 p. :ill. ;24 cm.
叢書名:	Approaches to applied semiotics ;
標題:	Advertising. -
ISBN:	3110173409$b(hbk. : alk. paper)

Persuasive signs : = the semiotics of advertising /
Beasley, Ron,1945-

Persuasive signs :the semiotics of advertising /by Ron Beasley, Marcel Danesi. - Berlin ;Mouton de Gruyter,2002. - xi, 193 p. :ill. ;24 cm. - Approaches to applied semiotics ;4.

Includes bibliographical references (p. [175]-190) and index.

ISBN: 3110173409$b(hbk. : alk. paper)

LCCN: 2002029569Subjects--Topical Terms:

570176
Advertising.

LC Class. No.: HF5823 / .B3725 2002

Dewey Class. No.: 659.1/01/4

Persuasive signs : = the semiotics of advertising /
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020 $a 3110173409$b(hbk. : alk. paper)
020 $a 3110173417$b(pbk. : alk. paper) : $c NT$1586
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040 $a DLC $c DLC $d DLC
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050 0 0 $a HF5823 $b .B3725 2002
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100 $a Beasley, Ron, $d 1945- $3 617893
245 1 0 $a Persuasive signs : $b the semiotics of advertising / $c by Ron Beasley, Marcel Danesi.
260 $a Berlin ; $a New York : $c 2002. $b Mouton de Gruyter,
300 $a xi, 193 p. : $b ill. ; $c 24 cm.
440 0 $a Approaches to applied semiotics ; $v 4
504 $a Includes bibliographical references (p. [175]-190) and index.
650 $a Advertising. $3 570176
650 $a Signs and symbols. $3 537614
650 $a Semiotics. $3 517584
700 $a Danesi, Marcel, $d 1946- $3 604356

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六樓西文書區HC-Z(6F Western Language Books)

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HF5823 B3725 2002

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