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Advertising communications and promo...
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Percy, Larry.
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Advertising communications and promotion management /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Advertising communications and promotion management // John R. Rossiter, Larry Percy.
作者:
Rossiter, John R.
其他作者:
Percy, Larry.
出版者:
New York ;McGraw-Hill, : 1997.,
面頁冊數:
xvi, 640 p. :ill. ;26 cm.
叢書名:
McGraw-Hill international editions.
標題:
Advertising. -
ISBN:
007053943X
Advertising communications and promotion management /
Rossiter, John R.
Advertising communications and promotion management /
John R. Rossiter, Larry Percy. - 2nd international ed. - New York ;McGraw-Hill,1997. - xvi, 640 p. :ill. ;26 cm. - McGraw-Hill international editions.Advertising and marketing series..
Includes bibliographical references and indexes.
ISBN: 007053943XSubjects--Topical Terms:
570176
Advertising.
Advertising communications and promotion management /
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