Alcohol Advertising and Young People...
Gunter, Barrie.

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  • Alcohol Advertising and Young People's Drinking = Representation, Reception and Regulation.
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Alcohol Advertising and Young People's Drinking/
    其他題名: Representation, Reception and Regulation.
    作者: Gunter, Barrie.
    其他作者: Hansen, Anders,
    出版者: Basingstoke :Palgrave Macmillan, : 2010.,
    面頁冊數: 1 online resource (250 p.)
    內容註: Cover; Contents; Acknowledgements; Notes on Contributors; 1 Alcohol Consumption and Youth: Key Issues; 2 Alcohol Marketing over the Years; 3 Advertising and Alcohol Consumption in Society; 4 Alcohol Advertising and Youth Drinking Behaviour; 5 Orientations towards Alcohol Advertisements; 6 Alcohol Representation at Point of Sale; 7 Impact of Alcohol Representation in the Entertainment Media; 8 Impact of Alcohol Representation in the News; 9 Alcohol Marketing: Research, Regulation and Compliance; Note; References; Index.
    標題: Advertising - Alcoholic beverages. -
    電子資源: http://www.palgraveconnect.com/doifinder/10.1057/9780230290587
    ISBN: 9780230290587
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W9229493 電子資源 11.線上閱覽_V 電子書 EB HF6161.L46 G86 2010 一般使用(Normal) 在架 0
  • 1 筆 • 頁數 1 •
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