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A reader in marketing communications /

~

Kitchen, Philip J.

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A reader in marketing communications /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	A reader in marketing communications // edited by Philip J. Kitchen ... [et al.].
其他作者:	Kitchen, Philip J.
出版者:	London ;Routledge, : 2005.,
面頁冊數:	xviii, 273 p. :ill. ;26 cm.
標題:	Advertising. -
電子資源:	http://www.loc.gov/catdir/toc/ecip057/2005002957.htmlhttp://www.loc.gov/catdir/toc/ecip057/2005002957.html
ISBN:	0415356482 :

A reader in marketing communications /
A reader in marketing communications /edited by Philip J. Kitchen ... [et al.]. - London ;Routledge,2005. - xviii, 273 p. :ill. ;26 cm.

Includes bibliographical references.

ISBN: 0415356482 :UK95.00

LCCN: 2005002957Subjects--Topical Terms:

570176
Advertising.

LC Class. No.: HF5415.123 / .R43 2005

A reader in marketing communications /
LDR:00870cam a2200241 a 45 001 784347
003 OCoLC
005 20090323
008 090227s2005 enka b 000 0 eng
010 $a 2005002957
020 $a 0415356482 : $c UK95.00
020 $a 0415356490 (pbk.)
020 $a 9780415356480
020 $a 9780415356497 (pbk.)
035 $a (OCoLC)57577436
035 $a BM98TC01320
040 $a DLC $c DLC $d OCLCQ $d BWKUK $d UKM $d BAKER $d IXA $d YDXCP $d LVB $d IG# $d NDHU
042 $a pcc
050 0 0 $a HF5415.123 $b .R43 2005
245 0 2 $a A reader in marketing communications / $c edited by Philip J. Kitchen ... [et al.].
260 $a London ; $a New York : $c 2005. $b Routledge,
300 $a xviii, 273 p. : $b ill. ; $c 26 cm.
504 $a Includes bibliographical references.
650 $a Advertising. $3 570176
650 $a Communication in marketing. $3 584906
650 $a Marketing. $3 536353
700 $a Kitchen, Philip J. $3 601409
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip057/2005002957.html $z http://www.loc.gov/catdir/toc/ecip057/2005002957.html

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