Marketing - Management - Case studies.
Overview
Works: | 24 works in 2 publications in 2 languages |
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Titles
Organizing and implementing the marketing effort : = text and cases /
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(Language materials, printed)
Servicing international markets : = competitive strategies of firms /
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(Language materials, printed)
Internal marketing = tools and concepts for customer-focused management /
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(Language materials, printed)
Marketing management : = knowledge and skills : text, analysis, cases, plans /
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(Language materials, printed)
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