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Marketing strategy /

~

Hartline, Michael D.

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Marketing strategy /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing strategy // O.C. Ferrell, Michael D. Hartline, George H. Lucas.
Author:	Ferrell, O. C.
other author:	Hartline, Michael D.
Published:	Fort Worth :Harcourt College Publishers, : c2002.,
Description:	xxvi, 469 p. :ill. ;25 cm.
Notes:	Previous ed. published under title.
Subject:	Marketing - Management -
ISBN:	0030321034 (pbk.)

Marketing strategy /
Ferrell, O. C.

Marketing strategy /O.C. Ferrell, Michael D. Hartline, George H. Lucas. - 2nd ed. - Fort Worth :Harcourt College Publishers,c2002. - xxvi, 469 p. :ill. ;25 cm.

Previous ed. published under title.

Includes bibliographical references and index.

ISBN: 0030321034 (pbk.)

LCCN: 2001089968Subjects--Topical Terms:

654442
Marketing
--Management

LC Class. No.: HF5415.13 / .M3586 2002

Dewey Class. No.: 658.8

Marketing strategy /
LDR:00597pam a2200193 a 45 001 713493
005 20071019
008 070313s2002 txua b 001 0 eng
010 $a 2001089968
020 $a 0030321034 (pbk.)
035 $a FN95T0264
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.13 $b .M3586 2002
082 0 0 $a 658.8 $2 21
100 $a Ferrell, O. C. $3 693556
245 1 0 $a Marketing strategy / $c O.C. Ferrell, Michael D. Hartline, George H. Lucas.
250 $a 2nd ed.
260 $a Fort Worth : $c c2002. $b Harcourt College Publishers,
300 $a xxvi, 469 p. : $b ill. ; $c 25 cm.
500 $a Previous ed. published under title.
504 $a Includes bibliographical references and index.
650 $a Marketing $x Management $x Case studies. $3 654442
650 $a Marketing $x Management. $3 559161
700 $a Hartline, Michael D. $3 781509
700 $a Lucas, George. $3 537923

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W0054523

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415.13 F383 2002

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1 records • Pages 1 •
1

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