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Organizing and implementing the mark...

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Cespedes, Frank V., (1950-)

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Organizing and implementing the marketing effort : = text and cases /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Organizing and implementing the marketing effort :/ Frank V. Cespedes.
Reminder of title:	text and cases /
Author:	Cespedes, Frank V.,
Published:	Reading, Mass. :Addison-Wesley, : c1991.,
Description:	xiii, 818 p. :ill. ;25 cm.
Subject:	Marketing - Management -
ISBN:	0201510448

Organizing and implementing the marketing effort : = text and cases /
Cespedes, Frank V.,1950-

Organizing and implementing the marketing effort :text and cases /Frank V. Cespedes. - Reading, Mass. :Addison-Wesley,c1991. - xiii, 818 p. :ill. ;25 cm.

Includes bibliographical references and indexes.

ISBN: 0201510448

LCCN: 90000397Subjects--Topical Terms:

654442
Marketing
--Management

LC Class. No.: HF5415.13 / .C47 1991

Dewey Class. No.: 658.8/02

Organizing and implementing the marketing effort : = text and cases /
LDR:00545nam a2200169 a 45 001 645679
005 19910411141047.1
008 900308s1991 maua b 00110 eng
010 $a 90000397
020 $a 0201510448
035 $a dt 00004692
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.13 $b .C47 1991
082 0 0 $a 658.8/02 $2 20
100 $a Cespedes, Frank V., $d 1950- $3 654441
245 1 0 $a Organizing and implementing the marketing effort : $b text and cases / $c Frank V. Cespedes.
260 0 $a Reading, Mass. : $c c1991. $b Addison-Wesley,
300 $a xiii, 818 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and indexes.
650 $a Marketing $x Management $x Case studies. $3 654442
650 $a Sales management $x Case studies. $3 654443

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W0015795

罕用書庫221室(美崙校區,調書請點預約)(RU_221)

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HF5415.13 C422 1991

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