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Internal marketing = tools and concepts for customer-focused management /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Internal marketing/ Pervaiz K. Ahmed and Mohammed Rafiq.
Reminder of title:	tools and concepts for customer-focused management /
Author:	Ahmed, Pervaiz K.
other author:	Rafiq, Mohammed.
Published:	Oxford ;Butterworth-Heinemann, : 2002.,
Description:	xii, 299 p. :ill.
Notes:	"Published in association with the Chartered Institute of Marketing."
Subject:	Marketing - Management -
Online resource:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=86065An electronic book accessible through the World Wide Web; click for information
ISBN:	0585459207 (electronic bk.)

Internal marketing = tools and concepts for customer-focused management /
Ahmed, Pervaiz K.

Internal marketingtools and concepts for customer-focused management /[electronic resource] :Pervaiz K. Ahmed and Mohammed Rafiq. - Oxford ;Butterworth-Heinemann,2002. - xii, 299 p. :ill.

"Published in association with the Chartered Institute of Marketing."

Includes bibliographical references and index.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2003.

Available via World Wide Web.

ISBN: 0585459207 (electronic bk.)Subjects--Topical Terms:

654442
Marketing
--ManagementIndex Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.13 / .A36 2002eb

Dewey Class. No.: 658.802

Internal marketing = tools and concepts for customer-focused management /
LDR:01146nmm a2200265 a 45 001 755993
003 OCoLC
005 20080221
006 m d
007 cr cn-
008 250519s2002 enka sb 001 0 eng
020 $a 0585459207 (electronic bk.)
035 $a ocm52732347
035 $a 755993
040 $a N $c N
049 $a AMFA
050 1 4 $a HF5415.13 $b .A36 2002eb
082 0 4 $a 658.802 $2 22
100 $a Ahmed, Pervaiz K. $3 874793
245 1 0 $a Internal marketing $h [electronic resource] : $b tools and concepts for customer-focused management / $c Pervaiz K. Ahmed and Mohammed Rafiq.
260 $a Oxford ; $a New York : $c 2002. $b Butterworth-Heinemann,
300 $a xii, 299 p. : $b ill.
500 $a "Published in association with the Chartered Institute of Marketing."
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2003. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Marketing $x Management $x Case studies. $3 654442
650 $a Marketing $x Management. $3 559161
650 $a Organizational effectiveness $x Case studies. $3 659687
650 $a Organizational effectiveness. $3 529314
655 $a Electronic books. $2 lcsh $3 542853
700 $a Rafiq, Mohammed. $3 874792
710 $a Chartered Institute of Marketing. $3 578725
710 $a NetLibrary, Inc. $3 542851
856 4 $3 Bibliographic record display $u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=86065 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF