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Marketing management : = knowledge a...

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Donnelly, James H.

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Marketing management : = knowledge and skills /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing management :/ J. Paul Peter, James H. Donnelly, Jr.
Reminder of title:	knowledge and skills /
Author:	Peter, J. Paul.
other author:	Donnelly, James H.
Published:	Chicago :Irwin, : c1995.,
Description:	xiii, 864 p. :ill. (some col.), col. maps ;25 cm.
Notes:	"M M, analysis, cases, plans, text"--Cover.
Series:	The Irwin series in marketing
Subject:	Marketing - Management -
ISBN:	0256137277 :

Marketing management : = knowledge and skills /
Peter, J. Paul.

Marketing management :knowledge and skills /J. Paul Peter, James H. Donnelly, Jr. - 4th ed. - Chicago :Irwin,c1995. - xiii, 864 p. :ill. (some col.), col. maps ;25 cm. - The Irwin series in marketing.

"M M, analysis, cases, plans, text"--Cover.

Includes bibliographical references (p. [841]-852) and indexes.

ISBN: 0256137277 :US67.00

LCCN: 94007621Subjects--Topical Terms:

654442
Marketing
--Management

LC Class. No.: HF5415.13 / .P387 1995

Dewey Class. No.: 658.8

Marketing management : = knowledge and skills /
LDR:00728nam a2200217 a 45 001 660668
003 DLC
005 19981127131610.7
008 940216s1995 iluab b 001 0 eng
010 $a 94007621
020 $a 0256137277 : $c US67.00
035 $a dt 00017431
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.13 $b .P387 1995
082 0 0 $a 658.8 $2 20
100 $a Peter, J. Paul. $3 516769
245 1 0 $a Marketing management : $b knowledge and skills / $c J. Paul Peter, James H. Donnelly, Jr.
250 $a 4th ed.
260 $a Chicago : $c c1995. $b Irwin,
300 $a xiii, 864 p. : $b ill. (some col.), col. maps ; $c 25 cm.
440 4 $a The Irwin series in marketing
500 $a "M M, analysis, cases, plans, text"--Cover.
504 $a Includes bibliographical references (p. [841]-852) and indexes.
650 $a Marketing $x Management $x Case studies. $3 654442
650 $a Marketing $x Management. $3 559161
700 $a Donnelly, James H. $3 516768

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W0028563

罕用書庫221室(美崙校區,調書請點預約)(RU_221)

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HF5415.13 P478 1995

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1 records • Pages 1 •
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