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Marketing management /

~

Czinkota, Michael R.

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Marketing management /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing management // Michael R. Czinkota, Masaaki Kotabe.
Author:	Czinkota, Michael R.
other author:	Kotabe, Masaaki.
Published:	Cincinnati :South-Western College Pub., : c2001.,
Description:	xxv, 598 p. :col. ill. ;28 cm.
Subject:	Marketing - Management. -
ISBN:	0324022034

Marketing management /
Czinkota, Michael R.

Marketing management /Michael R. Czinkota, Masaaki Kotabe. - 2nd ed. - Cincinnati :South-Western College Pub.,c2001. - xxv, 598 p. :col. ill. ;28 cm.

Includes bibliographical references and indexes.

ISBN: 0324022034

LCCN: 00026225 Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415.13 / .C95 2001

Dewey Class. No.: 658.8

Marketing management /
LDR:00569cam 2200193 a 4500 001 2181318
005 20000619141143.0
008 191126s2001 ohua b 001 0 eng
010 $a 00026225
020 $a 0324022034 $q (hardcover)
035 $a 11920928
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.13 $b .C95 2001
082 0 0 $a 658.8 $2 21
100 1 $a Czinkota, Michael R. $3 656758
245 1 0 $a Marketing management / $c Michael R. Czinkota, Masaaki Kotabe.
250 $a 2nd ed.
260 # $a Cincinnati : $b South-Western College Pub., $c c2001.
300 $a xxv, 598 p. : $b col. ill. ; $c 28 cm.
504 $a Includes bibliographical references and indexes.
650 # 0 $a Marketing $x Management. $3 559161
650 # 0 $a Marketing $x Management $x Case studies. $3 654442
700 1 # $a Kotabe, Masaaki. $3 868677

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GW0022436

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415.13 C95 2001

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1 records • Pages 1 •
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