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Strategic marketing /
~
Cravens, David W.
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Strategic marketing /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Strategic marketing // David W. Cravens.
Author:
Cravens, David W.
Published:
Boston, Mass ;Irwin, : c1997.,
Description:
xviii, 670 p. :ill. ;24 cm.
Series:
The Irwin series in marketing
Subject:
Marketing - Decision making. -
ISBN:
0256214387 :
Strategic marketing /
Cravens, David W.
Strategic marketing /
David W. Cravens. - 5th ed. - Boston, Mass ;Irwin,c1997. - xviii, 670 p. :ill. ;24 cm. - The Irwin series in marketing.
Includes bibliographical references and indexes.
ISBN: 0256214387 :US96.95
LCCN: 96012050Subjects--Topical Terms:
578727
Marketing
--Decision making.
LC Class. No.: HF5415.135 / .C72 1997
Dewey Class. No.: 658.8/02
Strategic marketing /
LDR
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Cravens, David W.
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Strategic marketing /
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David W. Cravens.
250
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5th ed.
260
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Boston, Mass ;
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Burr Ridge, Ill. :
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c1997.
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Irwin,
300
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xviii, 670 p. :
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ill. ;
$c
24 cm.
440
4
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The Irwin series in marketing
504
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Includes bibliographical references and indexes.
650
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Marketing
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Decision making.
$3
578727
650
$a
Marketing
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Management
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Case studies.
$3
654442
650
$a
Marketing
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Management.
$3
559161
based on 0 review(s)
Location:
ALL
六樓西文書區HC-Z(6F Western Language Books)
罕用書庫221室(美崙校區,調書請點預約)(RU_221)
Year:
Volume Number:
Items
2 records • Pages 1 •
1
Inventory Number
Location Name
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No. of reservations
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Attachments
W0039777
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
一般圖書
HF5415.135 C72 1997
一般使用(Normal)
On shelf
0
Reserve
GW0012368
罕用書庫221室(美崙校區,調書請點預約)(RU_221)
01.外借(書)_YB
一般圖書
HF5415.135 C72 1997
一般使用(Normal)
On shelf
0
Reserve
2 records • Pages 1 •
1
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