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Cases in marketing management /

~

Moutinho, Luiz.

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Cases in marketing management /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Cases in marketing management // Luiz Moutinho.
Author:	Moutinho, Luiz.
Published:	Wokingham, England ;Addison-Wesley, : c1995.,
Description:	xii, 390 p. :ill. ;24 cm.
Subject:	Marketing - Management -
ISBN:	0201627442 (pbk.) :

Cases in marketing management /
Moutinho, Luiz.

Cases in marketing management /Luiz Moutinho. - 2nd ed. - Wokingham, England ;Addison-Wesley,c1995. - xii, 390 p. :ill. ;24 cm.

Includes bibliographical references.

ISBN: 0201627442 (pbk.) :US18.95

LCCN: 95158530Subjects--Topical Terms:

654442
Marketing
--Management

LC Class. No.: HF5415.13 / .M69 1995

Dewey Class. No.: 658.8

Cases in marketing management /
LDR:00519nam a2200169 a 45 001 666044
008 950531s1995 enka b 000 0 eng
010 $a 95158530
020 $a 0201627442 (pbk.) : $c US18.95
035 $a dt 00019133
040 $a DLC $c DLC
050 0 0 $a HF5415.13 $b .M69 1995
082 0 0 $a 658.8 $2 20
100 $a Moutinho, Luiz. $3 656027
245 1 0 $a Cases in marketing management / $c Luiz Moutinho.
250 $a 2nd ed.
260 $a Wokingham, England ; $a Reading, Mass. : $c c1995. $b Addison-Wesley,
300 $a xii, 390 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references.
650 $a Marketing $x Management $x Case studies. $3 654442

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W0030706

罕用書庫221室(美崙校區,調書請點預約)(RU_221)

01.外借(書)_YB

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HF5415.13 M69 1995

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