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Marketing management : = knowledge a...

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Donnelly, James H.

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Marketing management : = knowledge and skills : text, analysis, cases, plans /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing management :/ J. Paul Peter, James H. Donnelly, Jr.
Reminder of title:	knowledge and skills : text, analysis, cases, plans /
Author:	Peter, J. Paul.
other author:	Donnelly, James H.
Published:	Plano, Tex. :Business Publications, : 1986.,
Description:	xiii, 730 p. :ill. ;25 cm.
Notes:	Includes indexes.
Subject:	Marketing - Management. -
ISBN:	0256030731

Marketing management : = knowledge and skills : text, analysis, cases, plans /
Peter, J. Paul.

Marketing management :knowledge and skills : text, analysis, cases, plans /J. Paul Peter, James H. Donnelly, Jr. - Plano, Tex. :Business Publications,1986. - xiii, 730 p. :ill. ;25 cm.

Includes indexes.

"Secondary data sources": p. [703]-716.

ISBN: 0256030731

LCCN: 85072694 Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415.13 / .P387 1986

Dewey Class. No.: 658.8

Marketing management : = knowledge and skills : text, analysis, cases, plans /
LDR:00732cam 2200205 a 4500 001 825080
005 20040223180014.0
008 850814s1986 txua b 001 0 eng
010 $a 85072694
020 $a 0256030731
035 $9 (DLC) 85072694
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.13 $b .P387 1986
082 0 0 $a 658.8 $2 19
100 1 $a Peter, J. Paul. $3 516769
245 1 0 $a Marketing management : $b knowledge and skills : text, analysis, cases, plans / $c J. Paul Peter, James H. Donnelly, Jr.
260 $a Plano, Tex. : $c 1986. $b Business Publications,
300 $a xiii, 730 p. : $b ill. ; $c 25 cm.
500 $a Includes indexes.
504 $a "Secondary data sources": p. [703]-716.
650 0 $a Marketing $x Management. $3 559161
650 0 $a Marketing $x Management $x Case studies. $3 654442
700 1 $a Donnelly, James H. $3 516768
906 $a 7 $b cbc $c orignew $d 3 $e opcn $f 19 $g y-gencatlg
991 $b c-GenColl $h HF5415.13 $i .P387 1986 $p 00019724931 $t Copy 1 $w BOOKS

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60000206

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415.13 P387 1986

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1 records • Pages 1 •
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