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Strategic marketing /

~

Cravens, David W.

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Strategic marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Strategic marketing // David W. Cravens.
Author:	Cravens, David W.
Published:	Burr Ridge, Ill. :Irwin, : c1994.,
Description:	1 v. (various pagings) :ill. (some col.) ;25 cm.
Series:	The Irwin series in marketing
Subject:	Marketing - Decision making. -
ISBN:	0256122121 (pbk.) :

Strategic marketing /
Cravens, David W.

Strategic marketing /David W. Cravens. - 4th ed. - Burr Ridge, Ill. :Irwin,c1994. - 1 v. (various pagings) :ill. (some col.) ;25 cm. - The Irwin series in marketing.

Includes bibliographical references and indexes.

ISBN: 0256122121 (pbk.) :US31.16

LCCN: 93015608Subjects--Topical Terms:

578727
Marketing
--Decision making.

LC Class. No.: HF5415.135 / .C72 1994

Dewey Class. No.: 658.8/02

Strategic marketing /
LDR:00686nam a2200217 a 45 001 665297
003 DLC
005 19931101140930.9
008 930329s1994 ilua b 001 0 eng
010 $a 93015608
020 $a 0256122121 (pbk.) : $c US31.16
020 $a 0256156123 (pbk. : international edition)
035 $a dt 00002487
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.135 $b .C72 1994
082 0 0 $a 658.8/02 $2 20
100 $a Cravens, David W. $3 670160
245 1 0 $a Strategic marketing / $c David W. Cravens.
250 $a 4th ed.
260 $a Burr Ridge, Ill. : $c c1994. $b Irwin,
300 $a 1 v. (various pagings) : $b ill. (some col.) ; $c 25 cm.
440 4 $a The Irwin series in marketing
504 $a Includes bibliographical references and indexes.
650 $a Marketing $x Decision making. $3 578727
650 $a Marketing $x Management $x Case studies. $3 654442
650 $a Marketing $x Management. $3 559161

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W0012584

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415.135 C898 1994

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1 records • Pages 1 •
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