Brand name products - Management.

Eating the big fish = how challenger brands can compete against brand leaders / by: (書目-電子資源)

Organizations in the face of crisis = managing the brand and stakeholders / by: (書目-電子資源)

Grow the core = how to focus on your core business for brand success / by: (書目-電子資源)

Wise family business = family identity steering brand success / by: (書目-電子資源)

Global brand strategy = world-wise marketing in the age of branding / by: (書目-電子資源)

Building brand equity and consumer trust through radical transparency practices by: (書目-電子資源)

Business-to-business brand management = theory, research and executive case study exercises / by: (書目-電子資源)

Sustainable luxury = an international perspective / by: (書目-電子資源)

B2B brand management = incorporating performance branding, transformative marketing and artificial intelligence / by: (書目-電子資源)

Luxury brand management = in digital and sustainable times / by: (書目-電子資源)

Global brand strategy = unlocking brand potential across countries, cultures & markets / by: (書目-電子資源)

Brand royalty = how the world's top 100 brands thrive & survive / by: (書目-電子資源)

Brand new justice = the upside of global branding / by: (書目-電子資源)

Advanced brand management : = managing brands in a changing world / by: (書目-語言資料,印刷品)

Brand portfolio strategy : = creating relevance, differentiation, energy, leverage, and clarity / by: (書目-語言資料,印刷品)

The road to luxury = the evolution, markets and strategies of luxury brand management / by: (書目-電子資源)

The power of communicating the family firm status = the positive effect of family firms as a brand on consumer buying behavior and consumer happiness / by: (書目-電子資源)

Building consumer-brand relationship in luxury brand management by: (書目-電子資源)

Strategic retail management and brand management = trends, tactics, and examples / by: (書目-電子資源)