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Strategic retail management and bran...

Berger-Grabner, Doris.

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Strategic retail management and brand management = trends, tactics, and examples /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Strategic retail management and brand management/ Doris Berger-Grabner.
其他題名:	trends, tactics, and examples /
作者:	Berger-Grabner, Doris.
出版者:	Berlin :De Gruyter Oldenbourg, : c2021.,
面頁冊數:	1 online resource (ix, 447 p.) :col. ill.
標題:	Retail trade - Management. -
電子資源:	http://www.degruyter.com/isbn/9783110543827
ISBN:	9783110543827

Strategic retail management and brand management = trends, tactics, and examples /
Berger-Grabner, Doris.

Strategic retail management and brand managementtrends, tactics, and examples /[electronic resource] :Doris Berger-Grabner. - 1st ed. - Berlin :De Gruyter Oldenbourg,c2021. - 1 online resource (ix, 447 p.) :col. ill. - De Gruyter studium. - De Gruyter studium..

Includes bibliographical referenes and index.

Frontmatter --

The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital business models and the evolution of social media platforms as a new sales channel continue to influence the sector. Key contextual or external trends will affect and shape the retail landscape in the years to come. Therefore, it seems important to prepare for this situation and be ready with a head start in terms of knowledge. This textbook provides its readers basic knowledge about the national and international retail sector and gives important insights into trends and developments. It deals with key trends, in particular new patterns of personal consumption, evolving geopolitical dynamics, technological advancements and structural industry shifts. Moreover, it explains why it is so important that retailers use these trends, adapt their retail strategies and tactics, create strong brands and come up with innovative, new ways of doing business. Today we are living in a challenging time for retail. This textbook tries to give insights and explanations to better understand these challenges and provide managerial implications.

In English.

ISBN: 9783110543827

Standard No.: 10.1515/9783110543827doiSubjects--Topical Terms:

668906
Retail trade
--Management.

LC Class. No.: HF5429 / .B4465 2021

Dewey Class. No.: 658.87

Strategic retail management and brand management = trends, tactics, and examples /
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505 0 0 $t Frontmatter -- $t Preface -- $t Contents -- $t Part One: Strategic retail management -- $t An overview of strategic retail management -- $t 1 Strategic retail management -- $t 2 Marketing mix in retailing -- $t 3 E-commerce, E-tailing, and digitalization -- $t Part Two: Brand management -- $t An overview of Brand Management -- $t 4 Strategic brand management -- $t 5 Branding decisions -- $t 6 Brand communication -- $t 7 Branding and digitalization -- $t List of References -- $t List of Figures -- $t List of Tables -- $t Index.
520 $a The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital business models and the evolution of social media platforms as a new sales channel continue to influence the sector. Key contextual or external trends will affect and shape the retail landscape in the years to come. Therefore, it seems important to prepare for this situation and be ready with a head start in terms of knowledge. This textbook provides its readers basic knowledge about the national and international retail sector and gives important insights into trends and developments. It deals with key trends, in particular new patterns of personal consumption, evolving geopolitical dynamics, technological advancements and structural industry shifts. Moreover, it explains why it is so important that retailers use these trends, adapt their retail strategies and tactics, create strong brands and come up with innovative, new ways of doing business. Today we are living in a challenging time for retail. This textbook tries to give insights and explanations to better understand these challenges and provide managerial implications.
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588 0 $a Description based on online resource; title from PDF title page (publisher's Web site, viewed 24. Apr 2022)
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