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New product and brand management : =...
~
Rangaswamy, Arvind.
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New product and brand management : = marketing engineering applications /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
New product and brand management :/ Gary L. Lilien, Arvind Rangaswamy.
Reminder of title:
marketing engineering applications /
Author:
Lilien, Gary L.,
other author:
Rangaswamy, Arvind.
Published:
Reading, Mass. ;Addison-Wesley, : c1999.,
Description:
vii, 149 p. :ill. ;26 cm. +1 computer laser optical disc (4 3/4 in.)
Notes:
"Co-sponsored by ISBM, Institute for the Study of Business Markets.
Subject:
Brand name products - Management. -
ISBN:
0321046447 (pbk.) :
New product and brand management : = marketing engineering applications /
Lilien, Gary L.,1946-
New product and brand management :
marketing engineering applications /Gary L. Lilien, Arvind Rangaswamy. - Reading, Mass. ;Addison-Wesley,c1999. - vii, 149 p. :ill. ;26 cm. +1 computer laser optical disc (4 3/4 in.)
"Co-sponsored by ISBM, Institute for the Study of Business Markets.
Includes index.
ISBN: 0321046447 (pbk.) :US33.00Subjects--Topical Terms:
667040
Brand name products
--Management.
New product and brand management : = marketing engineering applications /
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Lilien, Gary L.,
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1946-
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New product and brand management :
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marketing engineering applications /
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Gary L. Lilien, Arvind Rangaswamy.
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Reading, Mass. ;
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Harlow :
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c1999.
$b
Addison-Wesley,
300
$a
vii, 149 p. :
$b
ill. ;
$c
26 cm. +
$e
1 computer laser optical disc (4 3/4 in.)
500
$a
"Co-sponsored by ISBM, Institute for the Study of Business Markets.
504
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Includes index.
650
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Brand name products
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Management.
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667040
650
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New products
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Management.
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604334
700
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Rangaswamy, Arvind.
$3
718016
based on 0 review(s)
Location:
ALL
六樓西文書區HC-Z(6F Western Language Books)
Year:
Volume Number:
Items
1 records • Pages 1 •
1
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W0044582
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
一般圖書
HF5415.15 L728 1999
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1 records • Pages 1 •
1
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