New product and brand management : =...
Rangaswamy, Arvind.

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  • New product and brand management : = marketing engineering applications /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: New product and brand management :/ Gary L. Lilien, Arvind Rangaswamy.
    Reminder of title: marketing engineering applications /
    Author: Lilien, Gary L.,
    other author: Rangaswamy, Arvind.
    Published: Reading, Mass. ;Addison-Wesley, : c1999.,
    Description: vii, 149 p. :ill. ;26 cm. +1 computer laser optical disc (4 3/4 in.)
    Notes: "Co-sponsored by ISBM, Institute for the Study of Business Markets.
    Subject: Brand name products - Management. -
    ISBN: 0321046447 (pbk.) :
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  • 1 records • Pages 1 •
 
W0044582 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 HF5415.15 L728 1999 一般使用(Normal) On shelf 0
  • 1 records • Pages 1 •
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