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Eating the big fish = how challenger brands can compete against brand leaders /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Eating the big fish/ Adam Morgan.
Reminder of title:	how challenger brands can compete against brand leaders /
Author:	Morgan, Adam,
Published:	Hoboken, N.J. :Wiley, : c2009.,
Description:	1 online resource :ill. (some col.)
Subject:	Product management. -
Online resource:	http://onlinelibrary.wiley.com/book/10.1002/9781118257944
ISBN:	9781118257944 (electronic bk.)

Eating the big fish = how challenger brands can compete against brand leaders /
Morgan, Adam,1969-

Eating the big fishhow challenger brands can compete against brand leaders /[electronic resource] :Adam Morgan. - 2nd ed., [Rev. & expanded]. - Hoboken, N.J. :Wiley,c2009. - 1 online resource :ill. (some col.)

Includes bibliographical references (p. 315-319) and index.

ISBN: 9781118257944 (electronic bk.)Subjects--Topical Terms:

576148
Product management.

LC Class. No.: HF5415.15 / .M67 2009eb

Dewey Class. No.: 658.8/27

Eating the big fish = how challenger brands can compete against brand leaders /
LDR:01152cmm a2200301 a 4500 001 1876566
003 OCoLC
005 20130505094835.0
006 m o d
007 cr cnu---unuuu
008 130830s2009 njua ob 001 0 eng d
020 $a 9781118257944 (electronic bk.)
020 $a 1118257944 (electronic bk.)
020 $a 9780470409978 (electronic bk.)
020 $a 0470409975 (electronic bk.)
020 $a 9780470409954 (electronic bk. : Mobipocket Reader)
020 $a 0470409959 (electronic bk. : Mobipocket Reader)
020 $z 9780470238271 (cloth)
020 $z 0470238275 (cloth)
035 $a ocn416608647
050 4 $a HF5415.15 $b .M67 2009eb
082 0 4 $a 658.8/27 $2 22
100 1 $a Morgan, Adam, $d 1969- $3 1966751
245 1 0 $a Eating the big fish $h [electronic resource] : $b how challenger brands can compete against brand leaders / $c Adam Morgan.
250 $a 2nd ed., [Rev. & expanded].
260 $a Hoboken, N.J. : $b Wiley, $c c2009.
300 $a 1 online resource : $b ill. (some col.)
504 $a Includes bibliographical references (p. 315-319) and index.
588 $a Description based on print version record.
650 0 $a Product management. $3 576148
650 0 $a Brand name products $x Management. $3 667040
650 0 $a New products. $3 517687
856 4 0 $3 John Wiley $u http://onlinelibrary.wiley.com/book/10.1002/9781118257944

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W9228763

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EB HF5415.15 .M67 2009eb

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