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Global brand strategy = unlocking br...

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Global brand strategy = unlocking brand potential across countries, cultures & markets /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Global brand strategy/ Sicco Van Gelder.
其他題名:	unlocking brand potential across countries, cultures & markets /
作者:	Van Gelder, Sicco,
出版者:	London ;Kogan Page, : 2003.,
面頁冊數:	xii, 260 p. :ill. ;25 cm.
內容註:	The global branding context -- The organization -- The brand expression marketing mix and implementation -- Local conventions -- The brand domain -- The brand reputation -- The brand affinity -- The brand recognition -- Taking a brand global -- Harmonizing a global brand -- Extending a global brand -- Creating a new global brand.
標題:	Brand name products - Management. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=125913An electronic book accessible through the World Wide Web; click for information
ISBN:	1417572256 (electronic bk.)

Global brand strategy = unlocking brand potential across countries, cultures & markets /
Van Gelder, Sicco,1964-

Global brand strategyunlocking brand potential across countries, cultures & markets /[electronic resource] :Sicco Van Gelder. - London ;Kogan Page,2003. - xii, 260 p. :ill. ;25 cm.

Includes bibliographical references and index.

The global branding context -- The organization -- The brand expression marketing mix and implementation -- Local conventions -- The brand domain -- The brand reputation -- The brand affinity -- The brand recognition -- Taking a brand global -- Harmonizing a global brand -- Extending a global brand -- Creating a new global brand.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.

Available via World Wide Web.

ISBN: 1417572256 (electronic bk.)Subjects--Topical Terms:

667040
Brand name products
--Management.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD69.B7 / V357 2003eb

Dewey Class. No.: 658.8/27

Global brand strategy = unlocking brand potential across countries, cultures & markets /
LDR:01396cam a2200253 a 45 001 741452
003 OCoLC
005 20080429
006 m d
007 cr cnu---unuuu
008 080429s2003 enka sb 001 0 eng d
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035 $a ocm57733189
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245 1 0 $a Global brand strategy $h [electronic resource] : $b unlocking brand potential across countries, cultures & markets / $c Sicco Van Gelder.
260 $a London ; $a Sterling, VA : $c 2003. $b Kogan Page,
300 $a xii, 260 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
505 0 $a The global branding context -- The organization -- The brand expression marketing mix and implementation -- Local conventions -- The brand domain -- The brand reputation -- The brand affinity -- The brand recognition -- Taking a brand global -- Harmonizing a global brand -- Extending a global brand -- Creating a new global brand.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2005. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Brand name products $x Management. $3 667040
650 $a Brand name products $x Marketing. $3 605907
650 $a Brand name products $x Planning. $3 629936
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856 4 0 $3 Bibliographic record display $u http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=125913 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF