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Global brand strategy = unlocking brand potential across countries, cultures & markets /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Global brand strategy/ Sicco Van Gelder.
Reminder of title:	unlocking brand potential across countries, cultures & markets /
Author:	Van Gelder, Sicco,
Published:	London ;Kogan Page, : 2003.,
Description:	xii, 260 p. :ill. ;25 cm.
[NT 15003449]:	The global branding context -- The organization -- The brand expression marketing mix and implementation -- Local conventions -- The brand domain -- The brand reputation -- The brand affinity -- The brand recognition -- Taking a brand global -- Harmonizing a global brand -- Extending a global brand -- Creating a new global brand.
Subject:	Brand name products - Management. -
Online resource:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=125913An electronic book accessible through the World Wide Web; click for information
ISBN:	1417572256 (electronic bk.)

Global brand strategy = unlocking brand potential across countries, cultures & markets /
Van Gelder, Sicco,1964-

Global brand strategyunlocking brand potential across countries, cultures & markets /[electronic resource] :Sicco Van Gelder. - London ;Kogan Page,2003. - xii, 260 p. :ill. ;25 cm.

Includes bibliographical references and index.

The global branding context -- The organization -- The brand expression marketing mix and implementation -- Local conventions -- The brand domain -- The brand reputation -- The brand affinity -- The brand recognition -- Taking a brand global -- Harmonizing a global brand -- Extending a global brand -- Creating a new global brand.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.

Available via World Wide Web.

ISBN: 1417572256 (electronic bk.)Subjects--Topical Terms:

667040
Brand name products
--Management.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD69.B7 / V357 2003eb

Dewey Class. No.: 658.8/27

Global brand strategy = unlocking brand potential across countries, cultures & markets /
LDR:01431cmm a2200265 a 45 001 741452
003 OCoLC
005 20080429
006 m d
007 cr cnu---unuuu
008 250519s2003 enka sb 001 0 eng d
020 $a 1417572256 (electronic bk.)
035 $a ocm57733189
035 $a 741452
040 $a N $c N $d OCL
049 $a AMFA
050 1 4 $a HD69.B7 $b V357 2003eb
082 0 4 $a 658.8/27 $2 22
100 $a Van Gelder, Sicco, $d 1964- $3 846696
245 1 0 $a Global brand strategy $h [electronic resource] : $b unlocking brand potential across countries, cultures & markets / $c Sicco Van Gelder.
260 $a London ; $a Sterling, VA : $c 2003. $b Kogan Page,
300 $a xii, 260 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
505 0 $a The global branding context -- The organization -- The brand expression marketing mix and implementation -- Local conventions -- The brand domain -- The brand reputation -- The brand affinity -- The brand recognition -- Taking a brand global -- Harmonizing a global brand -- Extending a global brand -- Creating a new global brand.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2005. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Brand name products $x Management. $3 667040
650 $a Brand name products $x Marketing. $3 605907
650 $a Brand name products $x Planning. $3 629936
650 $a Export marketing. $3 642609
655 $a Electronic books. $2 lcsh $3 542853
710 $a NetLibrary, Inc. $3 542851
856 4 0 $3 Bibliographic record display $u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=125913 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF