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Business-to-business brand managemen...

Glynn, Mark S.

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Business-to-business brand management = theory, research and executive case study exercises /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Business-to-business brand management/ edited by Mark S. Glynn, Arch G. Woodside.
Reminder of title:	theory, research and executive case study exercises /
other author:	Glynn, Mark S.
Published:	Bingley :JAI Press, : 2009.,
Description:	xi, 489 p. :ill.
Subject:	Brand name products - Management. -
Online resource:	https://ebookcentral.proquest.com/lib/ndhu/detail.action?docID=453226Click to View

Business-to-business brand management = theory, research and executive case study exercises /
Business-to-business brand managementtheory, research and executive case study exercises /[electronic resource] :edited by Mark S. Glynn, Arch G. Woodside. - Bingley :JAI Press,2009. - xi, 489 p. :ill. - Advances in business marketing and purchasing,v. 151069-0964 ;. - Advances in business marketing & purchasing ;v. 15..

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Subjects--Topical Terms:

667040
Brand name products
--Management.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD69.B7 / B875 2009

Business-to-business brand management = theory, research and executive case study exercises /
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245 0 0 $a Business-to-business brand management $h [electronic resource] : $b theory, research and executive case study exercises / $c edited by Mark S. Glynn, Arch G. Woodside.
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300 $a xi, 489 p. : $b ill.
490 1 $a Advances in business marketing and purchasing, $x 1069-0964 ; $v v. 15
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 $a Brand name products $x Management. $3 667040
650 0 $a Industrial marketing. $3 657817
650 0 $a Product management. $3 576148
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700 1 $a Glynn, Mark S. $3 1094858
700 1 $a Woodside, Arch G. $3 714266
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856 4 0 $u https://ebookcentral.proquest.com/lib/ndhu/detail.action?docID=453226 $z Click to View