Corporate Communication/Public Relations.
概要
| 作品: | 64 作品在 64 項出版品 64 種語言 | |
|---|---|---|
書目資訊
Wine positioning = a handbook with 30 case studies of wine brands and wine regions in the world /
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(書目-電子資源)
Why games are good for business = how to leverage the power of serious games, gamification and simulations /
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(書目-電子資源)
Managing TV brands with social media = an empirical analysis of television series brands /
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(書目-電子資源)
Navigating the talent shift = how to build on-demand teams that drive innovation, control costs, and get results /
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Communication in the organizational environment = functions, determinants and areas of influence /
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Storytelling in organizations = a narrative approach to change, brand, project and knowledge management /
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The instigatory theory of NGO communication = strategic communication in civil society organizations /
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Managing Chinese-African business interactions = growing intercultural competence in organizations /
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(書目-電子資源)
Corporate diversity communication strategy = an insight into American MNCs' online communities and social media engagement /
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(書目-電子資源)
Influencer marketing for brands = what YouTube and Instagram can teach you about the future of digital advertising /
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(書目-電子資源)
The evolution of corporate disclosure = insights on traditional and modern corporate communication /
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Crisis, catastrophe, and disaster in organizations = managing threats to operations, architecture, brand, and stakeholders /
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Corporate communications in restructuring phases = successfully shaping change with strategic communication /
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Disruption in the boardroom = leading corporate governance and oversight into an evolving digital future /
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Rock the tech stage = how the best speakers in tech present ideas and pitch products /
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Development of integrated reporting in the SME sector = case studies from European countries /
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(書目-電子資源)
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