語系:
繁體中文
English
說明(常見問題)
回圖書館首頁
手機版館藏查詢
登入
回首頁
切換:
標籤
|
MARC模式
|
ISBD
Bricks to clicks = why some brands w...
~
Feinleib, David.
FindBook
Google Book
Amazon
博客來
Bricks to clicks = why some brands will thrive in E-commerce and others won't /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Bricks to clicks/ by David Feinleib.
其他題名:
why some brands will thrive in E-commerce and others won't /
作者:
Feinleib, David.
出版者:
Berkeley, CA :Apress : : 2017.,
面頁冊數:
xiv, 156 p. :ill., digital ;24 cm.
內容註:
Chapter 1: Transforming the Organization -- Chapter 2: Regaining Control -- Chapter 3: First Insight, Then Action -- Chapter 4: Confront the New Path to Purchase (And Then Lead the Charge) -- Chapter 5: Activate Your Brand Content -- Chapter 6: Using the Master Catalog -- Chapter 7: The Retailer Challenge (And Opportunity) -- Chapter 8: The eCommerce Flywheel -- Chapter 9: From Bricks to Clicks to Omnichannel -- Chapter 10: Glossary.
Contained By:
Springer eBooks
標題:
Electronic commerce. -
電子資源:
http://dx.doi.org/10.1007/978-1-4842-2805-0
ISBN:
9781484228050
Bricks to clicks = why some brands will thrive in E-commerce and others won't /
Feinleib, David.
Bricks to clicks
why some brands will thrive in E-commerce and others won't /[electronic resource] :by David Feinleib. - Berkeley, CA :Apress :2017. - xiv, 156 p. :ill., digital ;24 cm.
Chapter 1: Transforming the Organization -- Chapter 2: Regaining Control -- Chapter 3: First Insight, Then Action -- Chapter 4: Confront the New Path to Purchase (And Then Lead the Charge) -- Chapter 5: Activate Your Brand Content -- Chapter 6: Using the Master Catalog -- Chapter 7: The Retailer Challenge (And Opportunity) -- Chapter 8: The eCommerce Flywheel -- Chapter 9: From Bricks to Clicks to Omnichannel -- Chapter 10: Glossary.
Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce. Leveraging his first-hand knowledge as founder and CEO of Content Analytics, serial entrepreneur and author David Feinleib examines the threats and immense opportunity facing today's most valuable brands. He demonstrates how brands that want to succeed in the fiercely competitive environment of e-commerce must understand and embrace the four key elements that control how much is sold and by whom: algorithms, content, convenience, and execution. What You'll Learn: Learn the best practices in e-commerce of the world's leading brands and how to: Make the transition from selling in-store to selling (and winning) online Conduct online brand audits to pinpoint opportunities for improvement Increase brand equity through high-quality content Maximize online sales by understanding the key metrics you need to measure and optimize.
ISBN: 9781484228050
Standard No.: 10.1007/978-1-4842-2805-0doiSubjects--Topical Terms:
576153
Electronic commerce.
LC Class. No.: HF5548.32 / .F45 2017
Dewey Class. No.: 658.054678
Bricks to clicks = why some brands will thrive in E-commerce and others won't /
LDR
:02573nmm a2200313 a 4500
001
2100197
003
DE-He213
005
20170522045152.0
006
m d
007
cr nn 008maaau
008
180119s2017 cau s 0 eng d
020
$a
9781484228050
$q
(electronic bk.)
020
$a
9781484228043
$q
(paper)
024
7
$a
10.1007/978-1-4842-2805-0
$2
doi
035
$a
978-1-4842-2805-0
040
$a
GP
$c
GP
041
0
$a
eng
050
4
$a
HF5548.32
$b
.F45 2017
072
7
$a
KJS
$2
bicssc
072
7
$a
BUS090030
$2
bisacsh
082
0 4
$a
658.054678
$2
23
090
$a
HF5548.32
$b
.F299 2017
100
1
$a
Feinleib, David.
$3
2107109
245
1 0
$a
Bricks to clicks
$h
[electronic resource] :
$b
why some brands will thrive in E-commerce and others won't /
$c
by David Feinleib.
260
$a
Berkeley, CA :
$b
Apress :
$b
Imprint: Apress,
$c
2017.
300
$a
xiv, 156 p. :
$b
ill., digital ;
$c
24 cm.
505
0
$a
Chapter 1: Transforming the Organization -- Chapter 2: Regaining Control -- Chapter 3: First Insight, Then Action -- Chapter 4: Confront the New Path to Purchase (And Then Lead the Charge) -- Chapter 5: Activate Your Brand Content -- Chapter 6: Using the Master Catalog -- Chapter 7: The Retailer Challenge (And Opportunity) -- Chapter 8: The eCommerce Flywheel -- Chapter 9: From Bricks to Clicks to Omnichannel -- Chapter 10: Glossary.
520
$a
Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce. Leveraging his first-hand knowledge as founder and CEO of Content Analytics, serial entrepreneur and author David Feinleib examines the threats and immense opportunity facing today's most valuable brands. He demonstrates how brands that want to succeed in the fiercely competitive environment of e-commerce must understand and embrace the four key elements that control how much is sold and by whom: algorithms, content, convenience, and execution. What You'll Learn: Learn the best practices in e-commerce of the world's leading brands and how to: Make the transition from selling in-store to selling (and winning) online Conduct online brand audits to pinpoint opportunities for improvement Increase brand equity through high-quality content Maximize online sales by understanding the key metrics you need to measure and optimize.
650
0
$a
Electronic commerce.
$3
576153
650
0
$a
Business planning.
$3
602297
650
1 4
$a
Business and Management.
$2
eflch
$3
1485455
650
2 4
$a
Online Marketing/Social Media.
$3
2181685
650
2 4
$a
Branding.
$3
3235965
650
2 4
$a
Corporate Communication/Public Relations.
$3
2179376
710
2
$a
SpringerLink (Online service)
$3
836513
773
0
$t
Springer eBooks
856
4 0
$u
http://dx.doi.org/10.1007/978-1-4842-2805-0
950
$a
Business and Management (Springer-41169)
筆 0 讀者評論
館藏地:
全部
電子資源
出版年:
卷號:
館藏
1 筆 • 頁數 1 •
1
條碼號
典藏地名稱
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
W9321244
電子資源
11.線上閱覽_V
電子書
EB HF5548.32 .F45 2017
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
評論
新增評論
分享你的心得
Export
取書館
處理中
...
變更密碼
登入