Bricks to clicks = why some brands w...
Feinleib, David.

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  • Bricks to clicks = why some brands will thrive in E-commerce and others won't /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Bricks to clicks/ by David Feinleib.
    其他題名: why some brands will thrive in E-commerce and others won't /
    作者: Feinleib, David.
    出版者: Berkeley, CA :Apress : : 2017.,
    面頁冊數: xiv, 156 p. :ill., digital ;24 cm.
    內容註: Chapter 1: Transforming the Organization -- Chapter 2: Regaining Control -- Chapter 3: First Insight, Then Action -- Chapter 4: Confront the New Path to Purchase (And Then Lead the Charge) -- Chapter 5: Activate Your Brand Content -- Chapter 6: Using the Master Catalog -- Chapter 7: The Retailer Challenge (And Opportunity) -- Chapter 8: The eCommerce Flywheel -- Chapter 9: From Bricks to Clicks to Omnichannel -- Chapter 10: Glossary.
    Contained By: Springer eBooks
    標題: Electronic commerce. -
    電子資源: http://dx.doi.org/10.1007/978-1-4842-2805-0
    ISBN: 9781484228050
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W9321244 電子資源 11.線上閱覽_V 電子書 EB HF5548.32 .F45 2017 一般使用(Normal) 在架 0
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