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Developer relations = how to build a...

Lewko, Caroline.

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Developer relations = how to build and grow a successful developer program /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Developer relations/ by Caroline Lewko, James Parton.
其他題名:	how to build and grow a successful developer program /
作者:	Lewko, Caroline.
其他作者:	Parton, James.
出版者:	Berkeley, CA :Apress : : 2021.,
面頁冊數:	xvi, 306 p. :ill., digital ;24 cm.
內容註:	Part 1: Developing a Common Understanding -- 1. What is Developer Relations? -- 2. Where does Developer Relations Fit?- 3. The Origin of Developer Relations & The Rise of the Developer -- 4. The Value of the Developer Economy -- Part 2: The Key Differentiators of Developer Relations -- 5. The Audience: Developers -- 6. Developers as Decision Makers -- 7. Developer First & Dev Plus -- 8.Business Models -- 9. Developer Products -- Part 3: Alignment on Goals -- 10. Corporate Alignment -- 11. Program Goals -- Part 4: Go to Market/Strategy Activation -- 12. Developer Segmentation -- 13. Developer Personas -- 14. Developer Messaging -- 15. The Developer Journey -- 16. Discover -- 17. Developer Experience -- 18. Evaluate -- 19. Learn -- 20. Build -- 21. Scale -- 22. Communities -- Part 5: Measure -- 23. Metrics -- Part 6: Growing Your Program -- 24. Team -- 25. Program Maturity -- 26. What Comes Next? -- Appendix.
Contained By:	Springer Nature eBook
標題:	Computer software - Development -
電子資源:	https://doi.org/10.1007/978-1-4842-7164-3
ISBN:	9781484271643

Developer relations = how to build and grow a successful developer program /
Lewko, Caroline.

Developer relationshow to build and grow a successful developer program /[electronic resource] :by Caroline Lewko, James Parton. - Berkeley, CA :Apress :2021. - xvi, 306 p. :ill., digital ;24 cm.

Part 1: Developing a Common Understanding -- 1. What is Developer Relations? -- 2. Where does Developer Relations Fit?- 3. The Origin of Developer Relations & The Rise of the Developer -- 4. The Value of the Developer Economy -- Part 2: The Key Differentiators of Developer Relations -- 5. The Audience: Developers -- 6. Developers as Decision Makers -- 7. Developer First & Dev Plus -- 8.Business Models -- 9. Developer Products -- Part 3: Alignment on Goals -- 10. Corporate Alignment -- 11. Program Goals -- Part 4: Go to Market/Strategy Activation -- 12. Developer Segmentation -- 13. Developer Personas -- 14. Developer Messaging -- 15. The Developer Journey -- 16. Discover -- 17. Developer Experience -- 18. Evaluate -- 19. Learn -- 20. Build -- 21. Scale -- 22. Communities -- Part 5: Measure -- 23. Metrics -- Part 6: Growing Your Program -- 24. Team -- 25. Program Maturity -- 26. What Comes Next? -- Appendix.

Increasingly, business leaders are either looking to start a new developer program at their company or looking to increase the impact of their existing DevRel program. In this context, software developers are finally recognized as legitimate decision makers in the technology buying process, regardless of the size of their organization. New companies are appearing with the sole purpose of making tools for developers, and even companies whose primary focus was elsewhere are waking up to the developer opportunity. Even as the need and demand for DevRel has grown, there are still re-occurring challenges for DevRel leaders. It is these challenges that this book addresses, covering all aspects of a DevRel program. It is an essential reference to professionalize the practice of developer relations by providing you with strategic, repeatable, and adoptable frameworks, processes, and tools, including developer segmentation and personas, and developer experience frameworks. In Developer Relations, you'll find the answers to the following questions: How do we convince stakeholders to support a program? How do we go about creating a program? How do we make developers aware of our offer? How do we stand out from the crowd? How do we get developers to use our products? How do we ensure developers are successful using our products? How do we measure success? How do we maintain the support of our stakeholders? After reading this book you'll have a clear definition of what developer relations is, the type of companies that engage in DevRel, and the scope and business models involved.

ISBN: 9781484271643

Standard No.: 10.1007/978-1-4842-7164-3doiSubjects--Topical Terms:

559840
Computer software
--Development

LC Class. No.: QA76.76.D47 / L48 2021

Dewey Class. No.: 658.4032

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