North American perspectives on the d...
Watson, Tom.

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  • North American perspectives on the development of public relations = other voices /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: North American perspectives on the development of public relations/ edited by Tom Watson.
    其他題名: other voices /
    其他作者: Watson, Tom.
    出版者: London :Palgrave Macmillan UK : : 2017.,
    面頁冊數: xv, 141 p. :ill., digital ;24 cm.
    內容註: Introduction (Tom Watson) -- Chapter 1 United States - antecedents and proto-PR (Cayce Myers) -- Chapter 2 United States - development and expansion of public relations (Margot Opdycke Lamme, Karen Miller Russell, Denise Hill and Shelley Spector) -- Chapter 3 Canada - development and expansion of public relations (Amy Thurlow) -- Chapter 4 Public relations education and the development of professionalization in Canada and the United States (Donald K. Wright and Terence (Terry) Flynn) -- Chapter 5 Government public relations in Canada and the United States (Mordecai Lee, Fraser Likely and Jean Valin) -- Chapter 6 Entertainment publicity and public relations (Donn J. Tilson) -- Chapter 7 Political communications and lobbying in the United States (Edward J. Downes, Dustin Supa and Esther Austin) -- Chapter 8 The historiography of North American public relations (Karla K. Gower)
    Contained By: Springer eBooks
    標題: Public relations - History. - United States -
    電子資源: http://dx.doi.org/10.1057/978-1-349-95044-7
    ISBN: 9781349950447
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W9315136 電子資源 11.線上閱覽_V 電子書 EB HD59.6.U6 N67 2017 一般使用(Normal) 在架 0
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