Strategic employee communication = b...
Thornton, Gail S.

FindBook      Google Book      Amazon      博客來     
  • Strategic employee communication = building a culture of engagement /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Strategic employee communication/ edited by Gail S. Thornton ... [et al.].
    其他題名: building a culture of engagement /
    其他作者: Thornton, Gail S.
    出版者: Cham :Springer International Publishing : : 2019.,
    面頁冊數: xxix, 321 p. :ill., digital ;24 cm.
    內容註: 1. The incoherence of a solid organizational culture for liquid employees -- 2. Bodymedia theory: a value proposition for organizational culture -- 3. Organizational ethics: the challenges faced by communication and culture to change behaviours -- 4. Leadership communications with an appreciative approach in a participative culture -- 5. WhatsApp and the mediatization of informal communication in organizations -- 6. Diversity Management: an overlook on Brazil's largest companies -- 7. Behind every engagement there is always a good story -- 8. Employer branding, employee value proposition and employee experience: New approaches for people management in organizations -- 9. Internal Communications Flourishes at the Grassroots: The Growing Importance of Managers in Employee Engagement -- 10. Work, motivation and Monday mornings -- 11. Building trust from the inside out: employees and their power of influence, by Daniela Sandrini Bittencourt Ferreira -- 12. Leadership communications, dialogue and communications areas: new paths for employee communications, by Viviane Regina Mansi -- 13. Social Team Building as a practice of corporate values to achieve engagement -- 14. Humanized employee communications: the possible contributions of public relations in the BIOFAST Group experience -- 15. Employee Communications Management: the role of planning and communication channels -- 16. The maturity matrix for employee communications: paving the way for a new model of organizational communications -- 17. Planning and Measurement: Propositions for the Strategic Work of Employee Communications -- 18. Communications measurement as a key-factor for organizational strategy success -- 19. On the Imperative of Planning Employee Communications: Theoretical Considerations and the Case Study of Vale -- Chapter 20. Simplification to drive relevance: GE's moment of 'letting go' -- 21. Communications agencies in practice: reflections and stories from working with clients in employee communications projects -- 22. On employee communications channels and campaigns -- 23. Corporate mobile communication: challenges and reflections in an environment of connected employees -- 24. An employee communications strategy to support the launch of a new business strategy -- 25. Rituals and the leaderships: cases of strategic use of communication campaigns for the employees.
    Contained By: Springer eBooks
    標題: Communication in personnel management. -
    電子資源: https://doi.org/10.1007/978-3-319-97894-9
    ISBN: 9783319978949
館藏地:  出版年:  卷號: 
館藏
  • 1 筆 • 頁數 1 •
 
W9366961 電子資源 11.線上閱覽_V 電子書 EB HF5549.5.C6 S773 2019 一般使用(Normal) 在架 0
  • 1 筆 • 頁數 1 •
多媒體
評論
Export
取書館
 
 
變更密碼
登入